Brand Tone

Warm & Friendly, Trustworthy & Reliable, Passionate & Proud, Helpful & Customer-Centric, Down-to-Earth & Authentic

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Sustainability & Responsibility
• •Style & Individuality
• •Authenticity & Heritage

Best Practices

• •Emphasize "Handmade" and "Quality Craftsmanship": Consistently highlight that pieces are not mass-produced but are carefully constructed by skilled artisans, often mentioning the Devon origin. Use descriptive words that evoke durability and care (e.g., "solid," "sturdy," "meticulously crafted," "attention to detail").
• •Maintain a Warm, Welcoming, and Helpful Voice: Address the customer directly and personally where possible. Frame product benefits around creating a comfortable, stylish, and personal home. Offer assistance readily and ensure information is clear and easy to understand.
• •Showcase Sustainability and Natural Materials: Regularly mention the use of sustainably sourced wood, particularly Scandinavian pine. Highlight the natural beauty and eco-friendly aspects of the materials. This appeals to environmentally conscious consumers.
• •Be Authentic and Transparent: Refer to the brand's roots (e.g., "family-run," "based in Devon") to build trust and a sense of connection. Be honest about the processes and materials.
• •Focus on Solutions and Aspirations: Position furniture not just as objects, but as integral parts of the customer's lifestyle and home story. Write copy that helps them envision the furniture in their space and how it will enhance their lives (e.g., "creating memories," "your perfect sanctuary," "expression of your individuality").

Social Perception

Positive Reputation for Quality, Good Customer Service, Reliable Delivery, Trustworthy Local Business, Value for Money

Copy Examples

• •Headline: Your Home, Beautifully Crafted. Your Story, Beautifully Furnished. Body: At Ruby Furniture, we believe your home should be a haven of comfort and style. That’s why our passionate Devon artisans handcraft each piece of solid wood furniture, pouring care and quality into designs that last. Discover furniture that’s as unique as you are.
• •Social Media Post (Instagram - with an image of a cozy living room featuring their sofa): Settle into enduring comfort. Our handmade Scandinavian pine sofas aren't just built to look good; they're crafted for life's moments – big and small. Sustainably sourced, lovingly made in Devon. What stories will your Ruby Furniture tell? #RubyFurniture #HandmadeHome #SolidWood #DevonCrafted #SustainableStyle
• •Product Description Snippet (for a dining table): Gather round genuine craftsmanship. This isn't just a table; it's the heart of your home, handcrafted from the finest sustainably sourced Scandinavian pine. Built sturdy for family feasts and quiet morning coffees alike, its natural warmth invites connection. Pre-assembled for your convenience, because creating your dream dining space should be a joy, not a chore.
• •Email Subject Line: Bringing Devon Craftsmanship & Lasting Style to Your Doorstep Email Body Snippet: Hello [Customer Name], At Ruby Furniture, we're more than just a furniture store; we're your partners in creating a space that truly feels like home. Our dedicated team in Devon carefully handcrafts each piece, ensuring the quality and beauty you deserve. Have a question or need a little guidance? Our friendly experts are always here to help!
• •Website Banner: Quality You Can Feel. Craftsmanship You Can Trust. Handmade in the Heart of Devon.