Brand Tone

authentic, friendly, and trustworthy

Brand Values

• •Quality Craftsmanship
• •Customer-Centricity
• •Sustainability
• •Convenience
• •Heritage and British Identity

Best Practices

• •Always Emphasize "Handmade in Devon": This is a key differentiator. It evokes quality, tradition, and supports a "buy British" sentiment. It should be a recurring theme across all marketing materials.
• •Use a Warm and Approachable Tone: Avoid overly corporate or formal language. Write as if you are having a friendly conversation with a neighbor who is an expert in furniture. Use words like "we," "our," and "your" to create a personal connection.
• •Showcase Customer Stories and Photos: Leverage user-generated content. Featuring real customer photos in your marketing not only provides social proof but also reinforces the brand's authenticity and community focus.
• •Highlight the Benefits, Not Just the Features: Instead of just saying "solid wood," explain what that means for the customer: "a sturdy table for family gatherings that will last for generations." Instead of "fast delivery," say "enjoy your new furniture sooner with our hassle-free delivery."
• •Be Transparent and Build Trust: Continue to openly share information about your processes, materials, and delivery. Back up claims with customer testimonials and clear guarantees to maintain the high level of trust the brand has already built.

Social Perception

Customers perceive the brand as a reliable source of high-quality, solid wood furniture that offers good value for money, with excellent customer service and efficient delivery.

Copy Examples

• •From our hands to your home. ✨ Each of our Padstow bookcases is handcrafted in the heart of Devon, bringing timeless British craftsmanship to your living room. Where will you display yours? #RubyFurniture #HandmadeInDevon #SolidWoodFurniture #BookcaseStyling #BritishHomes
• •Life is for living. Our solid wood dining tables are built to handle it all – from family feasts and homework sessions to late-night chats. Discover durable, handmade furniture that becomes the heart of your home. Shop the collection now for free delivery. #RubyFurniture #FamilyFurniture #HandmadeForLife #DiningTable #MadeInBritain
• •Beautiful furniture that doesn't cost the earth. We're committed to sustainable practices, from responsibly sourced timber to eco-friendly finishes. Furnish your home with pieces you can be proud of. Learn more about our sustainability pledge. #RubyFurniture #SustainableLiving #EcoFriendlyHome #SolidWood
• •Voiceover: Ever wonder what 'handmade' really means? It's the years of experience... the passion for quality... and the care we put into every single piece. From our Devon workshop to your home. That's the Ruby Furniture promise. ✨ #HandmadeFurniture #Craftsmanship #Woodworking #HomeDecor #RubyFurnitureUK
• •Subject: Welcome! Let's make your house a home. Hi [Customer Name], Welcome to the Ruby Furniture family! We're not just another furniture store; we're a small, family-run business in Devon with a passion for creating beautiful, solid wood furniture that lasts a lifetime. As a thank you for joining us, here's a little something to help you get started on creating your dream space. [10% off your first order] Explore our collections and discover the perfect pieces for your home. The Ruby Furniture Team