Brand Tone

The predominant tone of Ruby Creek Candle Co. is warm, welcoming, and passionate. The language used is personal and heartfelt, aiming to create a direct connection with the customer. It conveys a sense of authenticity and genuine care for both the product and the customer's experience. Words like "handcrafted with love," "passion," and "grateful" are used to reinforce this friendly and approachable voice. The overall feeling is one of comfort, relaxation, and approachable luxury.

Brand Values

• •Handcrafted Quality: Emphasis is placed on making products in small batches to ensure attention to detail.
• •Eco-Consciousness: A core value is the use of sustainable and eco-friendly materials, specifically 100% soy wax and recyclable or up-cyclable containers.
• •Safety and Cleanliness: The brand highlights that its products are non-toxic and clean-burning, positioning them as a safe choice for the home.
• •Customer Experience: The mission is to provide products that transform a space, evoke memories, and create a cozy, relaxing atmosphere for the customer.
• •Small Business Identity: Ruby Creek Candle Co. proudly identifies as a small business, thanking customers for their support and fostering a sense of community.

Best Practices

• •Always Use a Personal and Warm Tone: Address the customer directly using "you" and "your." Share the "we" and "our" perspective from the brand, reinforcing that there are real people behind the products. Phrases like "We're so grateful" or "We can't wait for you to experience" are excellent examples.
• •Lead with the Feeling, Not Just the Product: Instead of just describing a scent, describe the mood it creates. Use evocative words like "cozy," "inviting," "relaxing," and "sanctuary" to connect the product to the desired emotional experience.
• •Consistently Highlight Core Values: In every relevant piece of copy (especially product pages and 'About Us' sections), reiterate the key values: handcrafted, 100% soy wax, eco-friendly, small-batch, and made in Canada. This repetition builds brand identity and justifies the premium quality.
• •Tell the Story: Continue to weave the brand's origin story into communications where appropriate. Mentioning that it started as a personal passion or giving a shout-out to Ruby the dog makes the brand more memorable and relatable than competitors.
• •Encourage Engagement: Ask questions in social media captions to build a community. Simple prompts like "What's your go-to scent for relaxing?" or "How do you up-cycle your candle jars?" can foster interaction and make customers feel like part of the brand's journey.

Social Perception

The public perception is overwhelmingly positive. The brand is viewed as: Authentic and Trustworthy (The personal story and clear communication of values build a strong sense of trust. The "Meet Ruby" section, for instance, adds a memorable and personal layer to the brand.); High-Quality (The focus on handcrafted, small-batch production and premium, eco-friendly ingredients leads to a perception of high quality.); Aesthetic and Desirable (The visual branding on social media is clean, modern, and rustic, presenting the products as stylish home décor items that contribute to a desired lifestyle of comfort and serenity.).

Copy Examples

• •Instagram Post (Image: Candle on a cozy blanket next to a book): Headline: Unwind your day, the Ruby Creek way. Body: There's nothing quite like the soft glow of a candle to melt away the stress. Our [Scent Name] candle, hand-poured with 100% soy wax, is here to turn your space into a sanctuary. What are your favorite ways to relax? #RubyCreekCandleCo #HandmadeWithLove #CozyVibes
• •Product Description (For a new lavender-scented candle): Title: Midnight Lavender | Soy Wax Candle. Description: Let the calming scent of a midnight lavender field drift through your home. Handcrafted in small batches, this candle is made with all-natural soy wax and premium non-toxic fragrance oils to ensure a clean, serene burn. Perfect for quiet evenings and moments of self-care. Light it up and let go.
• •Email Marketing Subject Line: Subject: ✨ A special treat for your home (and you) inside! Body Preview: Ready to get cozy? We've just poured a fresh batch of your favorites...
• •TikTok Video Concept (Short video showing the candle-making process): On-screen text: "From our home to yours, with love ❤️" -> "100% Soy Wax" -> "Non-Toxic Scents" -> "Hand-poured in Canada". Caption: A little peek into the magic behind every Ruby Creek candle. It’s more than a product; it’s a passion. #SmallBusinessCanada #CandleMaking #Handcrafted
• •Website Banner (Highlighting eco-friendly aspect): Headline: Beautiful Scents, Peace of Mind. Sub-headline: Discover our collection of eco-friendly, non-toxic soy wax candles and home fragrances. Good for your home, and good for the planet.