Brand Tone

Caring & Empathetic, Handmade & Artisanal, Playful & Approachable, Nourishing & Revitalizing, Trustworthy & Transparent

Brand Values

• •Natural & Organic Principles: Prioritizing "cruelty free, preservative free and organically friendly" ingredients for all skin types.
• •Handmade Quality: Dedication to making products in small batches to ensure freshness and quality.
• •Customer-Centric: Putting customers in mind to "rub you the right way for the glow that shows!" and a focus on solving real skin concerns like dryness and eczema.
• •Affordability: Aiming to provide "affordable skin and lip care essentials."
• •Health & Wellness: Rooted in the founder's health journey, promoting skin health as a part of overall well-being.

Best Practices

• •Embrace the Origin Story: Continuously draw inspiration from Tatiana's personal journey. This authentic foundation resonates with empathy and care. Weave elements of overcoming skin challenges and the desire to help others into the narrative where appropriate.
• •Use "You" and Inclusive Language: Directly address the customer ("rub you the right way," "your skin," "you deserve"). This fosters a personal connection. Ensure language is welcoming to "all skin types."
• •Balance Playfulness with Purpose: While product names and some descriptions can be fun and sensory (e.g., "smelling like an edible snack"), always bring it back to the core benefits of nourishment, hydration, and suitability for sensitive skin. The playfulness should make the care aspect more approachable, not dilute it.
• •Highlight "Handmade" and "Natural" with Sensory Details: Instead of just stating "handmade," use descriptive language that evokes the care and quality involved (e.g., "whipped by hand," "crafted with love," "small batches for freshness"). Describe the feel and scent of natural ingredients.
• •Be Open and Educational: Continue the practice of clearly listing ingredients and explaining product characteristics (like oil separation in natural scrubs). This transparency builds trust and aligns with the caring, expert persona developed from personal experience.

Social Perception

The brand is perceived as a caring, small business providing high-quality, natural, and effective skincare solutions, particularly for those with sensitive skin needs. Customers highlight the products' suitability for sensitive skin and conditions like eczema, pleasant scents & texture and trust in handmade quality.

Copy Examples

• •Headline: Tired of skin that feels like a desert? 🌵 Body: Our handmade [Product Name, e.g., Milk, Oats & Honey Body Butter] is a hug in a jar, crafted with love and natural ingredients to deeply nourish and soothe even the most sensitive, eczema-prone skin. Get ready for your glow-up! ✨
• •Social Media Post (Image: Luscious swirl of body butter): Treat your skin to something sweet (and oh-so-good for you!). Our [Product Name, e.g., Sweet Caramel Foaming Scrub] is whipped by hand in small batches, packed with ingredients your skin will drink up. Say hello to soft, supple, deliciously scented skin! 😉 #HandmadeWithLove #RubURight #SkinFood
• •Product Description Snippet (for a body oil): Unlock the secret to skin that doesn't just shine, it *glows*. Our [Product Name, e.g., Body Me Body Oil] is a lightweight, revitalizing blend, organically friendly and perfect for giving your skin the moisture it truly craves. Because you deserve to feel amazing, naturally. 🌿
• •Email Subject Line: Your Sensitive Skin Has Met Its Match! ❤️ Email Body Snippet: Battling dryness, eczema, or just a case of the skin blahs? We get it. That’s why our [Product Category, e.g., Scrub Up Collection] is created from Tatiana's own journey – handmade, gentle, and effective. Let's rub you the right way!
• •Website Banner Text: Handmade. Heartfelt. Healthy Skin. ✨ Experience the Rub U Right difference – affordable, natural care for the glow that shows. Cruelty-free, always.