Brand Tone

Aspirational & Confident, Informative & Expert, Luxurious & Quality-Focused, Approachable & Supportive, Modern & Stylish

Brand Values

• •Quality
• •Customer Satisfaction & Trust
• •Beauty & Transformation
• •Expertise & Reliability
• •Natural Results
• •Care & Longevity

Best Practices

• •Always Emphasize Quality and "Remy Hair": Consistently use terms like "100% Remy human hair," "premium quality," "Swiss standards," and "silky soft" to reinforce the core value proposition.
• •Maintain an Aspirational yet Achievable Voice: Inspire customers with the transformative power of extensions while ensuring the language feels attainable and supportive, not intimidating.
• •Be Informative and Authoritative: Share expertise through care tips, styling advice, and clear explanations of product benefits, positioning Rubin Extensions as a knowledgeable leader.
• •Use Positive and Empowering Language: Focus on the confidence, beauty, and positive feelings associated with wearing extensions. Frame messaging around self-enhancement and personal style.
• •Visual Consistency is Key: Ensure that the language used in copy is always complemented by high-quality, polished visuals that reflect the luxurious and stylish nature of the brand, as seen on their website and Instagram.

Social Perception

Generally Positive, Seen as a Premium Brand, Appreciation for Product Range and Care Line, Mixed (with some negative experiences), Growing International Presence

Copy Examples

• •Headline: Unlock Your Dream Hair. Discover the Luxurious Difference of Rubin Remy Extensions. Body: Craving instant volume, luscious length, or a touch of glamour? Our 100% Remy human hair extensions blend seamlessly for a flawlessly natural look. Experience the confidence that comes with truly exceptional hair. Shop your transformation today. (Tone: Aspirational, Luxurious, Confident)
• •Headline: Expertly Crafted. Effortlessly You. Body: For over 25 years, Rubin Extensions has been the trusted choice for premium hair extensions. Our Swiss heritage and commitment to quality mean you receive only the finest Remy hair, designed for lasting beauty and easy styling. Find your perfect match and elevate your everyday. (Tone: Expert, Quality-Focused, Trustworthy)
• •Headline: Beyond Length. It's a Feeling. Body: It’s more than just adding inches. It’s the swish of a fuller ponytail, the confidence in a new style, the joy of feeling your absolute best. Our silky-soft extensions are here to make that feeling a reality. Gentle on your hair, stunning on you. (Tone: Emotional, Aspirational, Gentle)
• •Headline: Your Hair, Your Rules. Endless Styles with Rubin Clip-Ins. Body: From boardroom chic to weekend glam, switch up your look in minutes! Our easy-to-use clip-in extensions offer incredible versatility without the commitment. Made with the highest quality Remy hair for a look that’s as dynamic as you are. (Tone: Empowering, Versatile, Playful yet Quality-Conscious)
• •Headline: Invest in Your Hair, Invest in Yourself. Body: Quality you can see and feel. Rubin Extensions provides premium Remy hair that looks naturally beautiful and lasts. Paired with our specially formulated care line, your extensions will maintain their radiance, wash after wash. Because you deserve the best. (Tone: Value-Oriented (quality as value), Confident, Caring)