Brand Tone

Aspirational & Glamorous, Excited & Youthful, Helpful & Service-Oriented, Celebratory

Brand Values

• •Style & Fashion Leadership
• •Customer Experience
• •Inclusivity
• •Quality
• •Creating Memorable Moments

Best Practices

• •Embrace the Excitement: Use enthusiastic and celebratory language. Words like "dream," "perfect," "unforgettable," "stunning," and "glamorous" align with the brand's focus on special occasions.
• •Stay Youthful but Sophisticated: While catering to a younger demographic for prom, maintain an element of sophistication and aspiration. Avoid overly casual slang if it doesn't fit the "boutique" image.
• •Highlight the Experience: Focus on the personalized service aspect. Copy should invite customers to book appointments and feel guided in their search.
• •Visual Storytelling is Key: Ensure copy complements the glamorous and stylish imagery used on social media and the website. The text should enhance the visual appeal of the dresses.
• •Clear Call to Action: Always guide the audience on what to do next, whether it's "Book your appointment," "Shop new arrivals," or "Visit us in Maple Grove." Make it easy for them to engage further.

Social Perception

Rubi Jubi is generally perceived as a key destination for prom and special occasion dresses in its local area (Maple Grove, MN). Customers who have a positive experience often highlight the wide selection and helpful service. Online review scores are generally moderate to positive, with an average around 3.7 stars on Birdeye. The brand is seen as a place to find dresses from popular prom designers.

Copy Examples

• •✨ NEW ARRIVAL ALERT! ✨ Step into your dream night with this breathtaking gown. Be the star of the show. Book your appointment at Rubi Jubi and let us help you find THE one! #RubiJubi #Prom2025 #DreamDress #SpecialOccasion
• •Your unforgettable prom night starts at Rubi Jubi! 👑 Located in Arbor Lakes Mall, we have hundreds of unique styles from top designers. Say YES to your perfect dress! Appointments recommended. Link in bio. #RubiJubiProm #MapleGroveProm #PromDresses #SayYesToTheDress
• •Which Rubi Jubi vibe are you? ✨ Bold, classic, sparkly, chic - we've got it ALL! 😉 Book your appointment today! #RubiJubi #PromDress #FashionTikTok #DreamGown #PromQueen
• •Find Your Fairytale Moment. Rubi Jubi: Where Dream Dresses Come True. Appointments Available.
• •Stop Scrolling! 🤩 Your Perfect Prom Dress Just Arrived at Rubi Jubi!