Brand Tone

Empathetic, Solution-Oriented, Inclusive, Empowering, Personal, Educational

Brand Values

• •Customization & Perfect Fit
• •Inclusivity & Accessibility
• •Quality & Craftsmanship
• •Comfort & Confidence
• •Ethical & Sustainable Practices
• •Empowerment
• •Customer-Centricity

Best Practices

• •Lead with Empathy: Always acknowledge the common frustrations and pain points associated with ill-fitting bras before presenting your solution. Use phrases that show understanding (e.g., "We get it," "Tired of...?"
• •Focus on Empowerment and Confidence: Frame the benefit of a custom bra not just as physical comfort, but as a tool for increased self-esteem, better posture, and the ability to feel good in one's clothes and body.
• •Highlight Inclusivity: Regularly use language that welcomes all body types, sizes, and needs. Explicitly mention catering to diverse situations like mastectomy, asymmetry, and transgender individuals to reinforce this core value.
• •Emphasize Quality and Craftsmanship: Consistently mention the bespoke, handmade nature of the bras, the premium and ethically sourced materials, and the expertise involved in their creation. This justifies the investment and builds trust.
• •Maintain a Personal and Approachable Voice: Even when discussing the technical aspects of bra fitting or making, keep the language warm, supportive, and encouraging, reflecting the personal story and passion behind the brand.

Social Perception

Life-Changer/Problem Solver, High Quality & Worth the Investment, Expert & Knowledgeable, Inclusive & Understanding, Trustworthy, Supportive of DIY Community

Copy Examples

• •Headline: Stop the Search. Start Living Comfortably. Body: Tired of straps that dig, bands that ride up, and cups that just don't fit? At Rubies Bras, we understand. That's why we handcraft bras made precisely for *your* body. Experience the difference a perfect fit can make. Book your virtual fitting today.
• •Headline: Your Body is Unique. Your Bra Should Be Too. Body: Off-the-rack bras are made for a standard that doesn't exist. Rubies Bras celebrates your individuality with bespoke lingerie designed to fit, flatter, and empower you, no matter your size or situation. Feel seen, supported, and beautiful.
• •Headline: Confidence Begins with Comfort. Body: We believe that what's underneath matters. A Rubies Bra isn't just lingerie; it's a foundation of confidence, meticulously crafted to support you through every moment of your day. Discover the joy of a bra you'll forget you're even wearing.
• •Headline: More Than a Bra. It's a Rubies. Body: For too long, bra shopping has been a compromise. At Rubies Bras, we offer a solution. Handmade with premium, ethically sourced materials and designed specifically for you, our custom bras offer unparalleled comfort, support, and style. Invest in yourself.
• •Headline (for patterns/DIY): Unleash Your Inner Bra-Maker. Body: Ready to create a bra that fits you perfectly? Our beginner-friendly Sahaara pattern and supportive tutorials guide you every step of the way. Join the Rubies Bras community and discover the satisfaction of making your own beautiful, comfortable lingerie.