Brand Tone

Energetic & Vibrant, Adventurous & Bold, Youthful & Playful, Authentic, Confident

Brand Values

• •Flavour & Quality
• •Individuality & Self-Expression
• •Adventure & Discovery
• •Authenticity
• •Responsibility
• •Enjoyment & Fun

Best Practices

• •Embrace Energetic Language: Use active verbs, vibrant adjectives, and a generally upbeat tone. Avoid passive or overly formal language.
• •Highlight "Different": Consistently reinforce the idea of being unique, adventurous, and an alternative to the mundane. Use phrases like "Made of Different Stuff," "Unboring Choice," "Big Flavour Behaviour."
• •Focus on Sensory Experience: Describe the bold, authentic, and exotic taste of the fruits. Appeal to the senses to make the copy more enticing.
• •Know Your Platform, Adapt Your Voice (Slightly): While maintaining core brand personality, tailor the specific tone and style to the platform (e.g., more playful and trend-focused on TikTok, slightly more informative but still engaging on the website).
• •Incorporate User Language (Authentically): Pay attention to how your audience talks about your products in reviews and social media. Reflecting their positive sentiments and language can make the copy more relatable, but avoid forcing slang or trends unnaturally.

Social Perception

Refreshing & Tasty, Exotic Alternative, Nostalgic (for some), Innovative, Youth-Oriented, Good Quality

Copy Examples

• •Headline: Don't do boring. Do bold. Body: Tired of the same old sips? Grab a Rubicon and inject some serious flavour into your day. #MadeOfDifferentStuff
• •Social Media Post: Weekend forecast: 100% chance of adventure and a wave of Mango bliss. What exotic plans are you sipping on? #RubiconRAW #BigFlavourBehaviour
• •Product Description (New Flavour): Unleash the extraordinary. Our new [Exotic Fruit Name] sparkling drink is a full-on fruit explosion, crafted to kick bland to the curb. Taste the difference. #UnboringChoice
• •Lifestyle Ad: Your vibe. Your flavour. Your Rubicon. Show the world what you're made of. #EmbraceYourFlavour #RubiconSpring
• •Short Video Script (TikTok): [Scene: Person looking bored with a generic drink. Transition to them taking a sip of Rubicon, and the world around them explodes into color and fun activity.] Voiceover/Text: Level up your thirst game. Rubicon. Big Flavour. Big Mood. #TasteTheAdventure