Brand Tone

Empowering, Expert, and Warm

Brand Values

• •Inclusivity and Body Positivity
• •Expertise and Quality
• •Customer-Centric Service
• •Community Focus

Best Practices

• •Lead with Empathy and Empowerment: Always frame communication from a place of understanding the customer's challenges (e.g., "Tired of bras that dig in?"). Shift the focus from "hiding flaws" to "celebrating and supporting your shape."
• •Highlight Expertise, Not Just Products: Instead of just listing product features, explain the *benefits* of those features, especially concerning fit and comfort. Use phrases like "Engineered for," "Designed to support," and "Our fit experts recommend." This builds trust and reinforces the brand's specialist status.
• •Use Warm and Inclusive Language: Employ welcoming words. Refer to customers and the community as "you" and "we" to create a sense of partnership. Ensure all visual and written content reflects a diverse range of body shapes and sizes.
• •Celebrate Quality and Craftsmanship: When describing products, go beyond the brand name. Use descriptive words that convey quality, such as "premium fabrics," "intricate lace," "durable construction," and "thoughtful design." This justifies the premium positioning.
• •Maintain a Consistent Local Feel: Occasionally weave in references to the brand’s beautiful Batemans Bay location. This grounds the brand, makes it more relatable and authentic, and reinforces its identity as a unique destination boutique rather than a faceless online retailer.

Social Perception

Rubenesque Lingerie is perceived as a highly trusted and essential specialist. The public sees the brand not just as a retail store, but as a service provider offering solutions and a positive, confidence-boosting experience. The owner's expertise and genuine care are the most praised assets, creating a loyal customer base that views the store as a destination worth traveling for. The perception is that of a premium, knowledgeable, and indispensable resource for its target audience.

Copy Examples

• •Finally. Lingerie That Fits Your Body, Your Style, and Your Life. From everyday comfort to special occasions, discover D-K cup lingerie designed to make you feel incredible. Book your expert fitting today.
• •Feeling beautiful starts with feeling supported. ✨ We believe the right lingerie is a game-changer for confidence. It’s not about changing your shape, but celebrating it. That's why our expert fitters are dedicated to finding the perfect match for your unique body. #RubenesqueLingerie #BodyPositive #ExpertFitting #CurvyConfidence #LingerieAustralia
• •Tired of the endless search for a bra that *actually* fits? Your trip to the coast just got better. Located in beautiful Batemans Bay, Rubenesque Lingerie is your destination for a personalized bra fitting experience. We specialize in D-K cup sizes and stock a curated collection of the world's best brands. Drive down, discover your perfect fit, and leave feeling supported and confident. Book your appointment online! Call to Action: Book Now
• •The Elomi Charley Plunge Bra: Your New Everyday Favourite. Engineered for a fuller bust, the Charley bra combines uncompromising support with delicate, modern style. Sheer stretch lace adapts to your shape for a custom-like fit, while the low-cut plunge neckline offers a flattering look without sacrificing hold. Because you deserve lingerie that is both beautiful and functional.
• •A little support for your weekend...