Brand Tone

Professional, Direct, and Functional.

Brand Values

• •Quality and Durability
• •Specialization and Expertise
• •Functionality and Practicality
• •Efficiency

Best Practices

• •Lead with the Function: Always start by clearly stating the product's primary purpose or the problem it solves. Use clear, descriptive headlines (e.g., "Anti-Slip Decking Mats," "Heavy Duty Rubber Grass Mats").
• •Use Technical Specifics to Build Trust: Include key specifications like thickness (mm), material (SBR rubber, EPDM flecks), and compliance standards (BS921) directly in the copy. This demonstrates expertise and helps customers select the correct product.
• •Maintain a Professional & Direct Tone: Avoid slang, overly casual phrases, or humor. The tone should be consistently that of an expert supplier. Keep sentences clear, concise, and focused on the product's attributes and benefits.
• •Speak the Customer's Language: Tailor copy to the target application. Use industry-specific terms where appropriate (e.g., "subfloor protection" for gyms, "insulation" for stables) to show you understand the customer's unique needs.
• •Focus on Tangible Benefits: Translate features into practical benefits. Instead of just saying "17mm thick," say "17mm thick for superior insulation and joint support." Instead of "durable rubber," say "durable rubber that withstands heavy foot traffic and equipment."

Social Perception

The perception of Rubbermatting-direct is that of a specialist B2B and B2C supplier. Customers likely view the brand as a place to source specific, functional products rather than a brand to follow or engage with. The perception is built on product performance and transactional experience (price, delivery, quality) rather than on brand story or community. The lack of social media or PR means their reputation is forged entirely at the point of sale and product use. Competitors in the space are perceived positively when they provide good quality products and efficient service.

Copy Examples

• •Heavy-Duty Gym Flooring, Built to Endure. Protect your subfloor and your equipment with our 10mm high-density rubber matting rolls. Engineered from recycled rubber crumb, this flooring absorbs impact, reduces noise, and provides a stable, non-slip surface for peak performance. No-nonsense durability for high-traffic weight rooms and functional training zones. Order your custom length today.
• •Superior Comfort and Hygiene for Your Stables. Give your horses the support they need. Our 17mm cobbled-top rubber stable mats provide excellent insulation from cold concrete, reduce the need for bedding, and are easy to clean. The non-slip surface ensures safety, while the durable construction is built to withstand daily use. Invest in their well-being and simplify your stable management.
• •Reduce Slips and Fatigue in Your Kitchen. Safety is non-negotiable. Our anti-slip and anti-fatigue catering mats are designed for the demands of a commercial kitchen. With excellent drainage for wet areas and a grease-resistant surface, they provide a secure footing to prevent accidents. Keep your team comfortable and focused, even during the longest shifts.
• •Certified Electrical Safety Matting, Direct from the Specialist. Ensure workplace compliance with our BS921 certified electrical safety matting. Tested to 11,000V, this matting provides essential protection for switchboard areas and high-voltage environments. Available in custom-cut lengths or full rolls. Don't compromise on safety.
• •The Practical Solution for Workshops, Vans, and Decking. Need a durable, non-slip surface? Our versatile ribbed rubber matting is the answer. Perfect for protecting van floors, adding grip to slippery outdoor decking, or creating a resilient workshop floor. Hard-wearing, weatherproof, and easy to cut to any size. Get the job done with the right material.