Brand Tone

Direct and Unapologetic, Inclusive and Welcoming, Exciting and Sensual, Helpful and Informative, Enthusiastic and Passionate, Discreet and Professional

Brand Values

• •Customer Satisfaction & Happiness
• •Inclusivity & Acceptance
• •Quality
• •Discretion
• •Empowerment & Self-Expression
• •Openness & Destigmatization

Best Practices

• •Embrace Direct & Honest Language: Don't shy away from terms like "fetish," "BDSM," or "erotic" when appropriate for the platform and audience. Authenticity resonates with the target niche.
• •Maintain Inclusivity: Continuously reinforce the message that "everyone is welcome." Use language that appeals to a diverse range of individuals within the fetish community, including different body types (mentioning plus sizes) and interests.
• •Balance Sensuality with Professionalism: While the products are inherently sensual, the service aspect (shipping, customer care, quality) should be communicated with professionalism and a focus on discretion and trust.
• •Be Empowering: Frame products not just as items, but as tools for self-expression, confidence, and exploring desires. Use active, empowering verbs.
• •Stay Informed & Engaging (Beyond Products): Utilize the blog and podcast content in marketing copy. This shows the brand is a knowledgeable and engaged part of the community, not just a retailer. Share tips, ideas, and foster conversation.

Social Perception

Positive (among target audience), Niche & Specific, Trustworthy (for many customers), Community-Oriented (potential)

Copy Examples

• •Unleash your alter ego. Our new latex dress isn't just an outfit; it's a statement. Crafted for the perfect silhouette and ultimate sensation. Dare to explore? Shop link in bio. #Rubberfashion #LatexLove #FetishFashion #NewCollection #OwnYourDesires
• •Your desires, your rules. At Rubberfashion.de, find everything your fetish heart beats for – from sleek latex to provocative leather. High quality, discreet shipping, and a community that understands. Everyone is welcome. Discover your next obsession. [Link to website] #FetishCommunity #LatexOnlineShop #BeBold #RubberfashionDE
• •Feel the power. These full-length latex gloves are more than an accessory; they're an extension of your confidence. Made from premium, skin-tight latex for that second-skin sensation. Perfect for completing your look or igniting the night. Available in multiple sizes. Shipped discreetly to your door. #LatexGloves #FetishGear #SensualTouch #Rubberfashion
• •🔥 Turn Up The Heat: New Arrivals & Wicked Deals Inside! Ready to explore new sensations? Our latest collection of latex, leather, and wetlook just dropped, designed to make you feel incredible. Plus, get inspired with tips from our latest podcast episode on [Relevant Topic]. Shop now and enjoy discreet, fast delivery. [Link]
• •What's your favorite way to style your latex? Share your looks & tag us! We love seeing how our #Rubberfashion family expresses themselves. Let's celebrate individuality! #LatexFashion #FetishStyle #CommunityLove #BeYou