Brand Tone

Warm & Heartfelt, Personal & Passionate, Artisanal & Appreciative, Gentle & Inviting

Brand Values

• •Love
• •Creativity
• •Patience
• •Connection
• •Handmade Quality/Artisanship
• •Joy & Comfort
• •Home & Warmth
• •Passion

Best Practices

• •Embrace Storytelling: Share the why behind your creations – the "stolen time," the passion of the two sisters. This personal narrative is key to a heartfelt tone.
• •Use Warm & Evocative Language: Words like "love," "joy," "comfort," "warmth," "heartfelt," "cozy," "charming," and "gentle" reinforce the desired emotional connection.
• •Highlight the "Handmade" Aspect: Emphasize "crafted by hand," "stitch by stitch," "unique," "artisanal." This communicates care, quality, and the special nature of the products.
• •Speak Directly and Personally: Use "you" and "your" to create a direct connection with the customer. Frame the products in terms of the benefits and feelings they bring to the customer's life and home.
• •Maintain a Gentle & Positive Voice: Avoid overly salesy or aggressive language. The tone should feel like a friendly conversation with someone who genuinely cares about bringing happiness through their craft. Ensure all communications, from product descriptions to potential customer service interactions, reflect this gentleness.

Social Perception

Due to the limited online presence beyond their own website and the dominance of the menswear brand in search results, it's difficult to ascertain broad public or customer perception for the handmade Atempo Rubato. There are no readily available customer reviews or public discussions in the provided search snippets. Perception would currently be shaped almost entirely by a user's direct interaction with their website.

Copy Examples

• •Meet our Little Ghost! Lovingly handcrafted stitch by stitch, this charming amigurumi isn't here to spook, but to bring a sprinkle of joy and a whisper of cozy comfort to your space. Each one is a unique little friend, made with patience and a passion for heartfelt creations.
• •Stealing moments to create something beautiful. ✨ Our Daisy Coasters are more than just a place for your mug; they're little bursts of handmade sunshine, crafted to bring warmth and a smile to your home. What are you creating today? #AtempoRubato #HandmadeWithLove #CrochetJoy #HomeComforts
• •Atempo Rubato: 'Stolen time' dedicated to crafting warmth. We're Denisse and Jennifer, two sisters pouring our love, patience, and creativity into every handmade piece. From our hands to your home, we hope to share a little joy and connection.
• •A Little Bit of Handmade Happiness Just For You ✨
• •Discover Your Next Handmade Treasure or Bring Home a Piece of Joy