Brand Tone

Traditional, Heritage-Focused, Community-Oriented, Trustworthy, Quality-Centric, Direct, Informative, Approachable & Friendly

Brand Values

• •Kosher Integrity
• •Family Heritage & Tradition
• •Quality & Freshness
• •Customer Satisfaction & Service
• •Community Focus

Best Practices

• •Emphasize Heritage: Consistently weave in the brand's long history (since 1953) and family tradition in relevant communications to build trust and authenticity.
• •Highlight Kosher Standards Clearly: Always mention "Glatt Kosher" and the specific supervisions when applicable, reinforcing the core value of kosher integrity.
• •Use Warm, Community-Focused Language: Employ inviting and inclusive language that speaks to family, tradition, and the joy of shared meals. Referencing "your family's table" or "community" can resonate well.
• •Focus on Quality and Freshness: Use descriptive words that convey the superior quality and freshness of the meat (e.g., "prime cuts," "freshly prepared," "hand-selected").
• •Maintain a Helpful and Approachable Voice: Whether on product pages, FAQs, or social media responses, ensure the tone is helpful, friendly, and informative, like a trusted local butcher. The "Keep the Meating on" tagline is a good example of this approachable touch.

Social Perception

Positive Local Reputation, Association with Kosher Tradition, Historical Baggage (Agriprocessors)

Copy Examples

• •Headline (Website/Social Media): "Generations of Quality, Still Your Family's Butcher. Experience the Rubashkin's tradition."
• •Product Description Snippet (for a specific cut): "Our Glatt Kosher ribeye, hand-cut with the care and expertise passed down since 1953. Perfect for your Shabbos table or any special meal."
• •Social Media Post (Community Engagement): "What's sizzling in your kitchen this week? Share your favorite Rubashkin's meat creations! We love being part of your family's meals. #KosherKitchen #RubashkinsMeats #BrooklynButcher"
• •About Us Snippet (Website): "More than just a meat store, Rubashkin's is a cornerstone of the community, dedicated to providing the finest Glatt Kosher meats with the warm service of your neighborhood butcher."
• •Promotional Offer (Email/Flyer): "Taste the tradition. This week, enjoy [discount/offer] on our [specific product, e.g., 'Bubbie's Favorite Brisket Cut']. Quality kosher meat, from our family to yours."