Brand Tone

Bold and Confident, Edgy and Urban, Empowering (Feminine), Trendy and Stylish, Playful and Assertive

Brand Values

• •Self-Expression and Individuality
• •Confidence
• •Female Empowerment
• •Quality
• •Style and Trend Leadership

Best Practices

• •Use signature collection names and hashtags.
• •Emphasize customer confidence and empowerment through bold language.
• •Incorporate edgy and urban slang while maintaining clarity.
• •Highlight unique product features that set them apart from mainstream fashion.
• •Showcase customer testimonials that praise quality and style.

Social Perception

A go-to shop for an edgy, urban, and empowering aesthetic, providing unique, high-quality pieces that inspire confidence.

Copy Examples

• •Savage Nights Dress: Unleash your inner wild child.
• •Golden Glow Handbag: Shine brighter than the sun.
• •Sunkissed Siren Bodysuit: Make waves wherever you go.
• •Girlzpower Collection: Dress like you own the world.
• •Naughty or Classy - your call: Express yourself with Girlzhood.