Brand Tone

bold, expressive, and confident

Brand Values

• •Self-Expression & Individuality
• •Empowerment
• •Quality
• •Community/Belonging
• •Boldness/Confidence

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (bold, expressive, empowering), personality traits (confident, direct, inspiring), core vocabulary (e.g., "statement," "unleash," "fearless," "craft"), and no-go words/phrases. Share this with anyone creating content.
• •Know Your Audience: Deeply understand the target customer – their language, their aspirations, what resonates with them (e.g., biker communities, patriotic individuals). Tailor copy to speak directly to these groups while maintaining the core brand voice.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media captions, email marketing, or customer service interactions. A customer should feel the same brand personality everywhere.
• •Storytelling with Purpose: Use storytelling that reinforces the brand values of self-expression and empowerment. Highlight customer stories (with permission) or create narratives around designs that evoke the desired bold and confident feeling.
• •Review and Refine: Regularly review content to ensure it aligns with the established tone. Get feedback, analyze what type of copy performs best, and be willing to refine the voice guide as the brand evolves, without losing its core identity.

Social Perception

a brand for individuals who are not afraid to be bold and showcase their affiliations or beliefs

Copy Examples

• •Headline: Don't Just Ride. Announce Your Arrival. Body: Our latest collection of biker-inspired gear isn't for the faint of heart. It's for the road warriors, the rule breakers, the ones who live by their own code. Shop now and wear your statement. Call to Action: Gear Up Now.
• •Headline: Your Style. Your Statement. Our Craft. Body: Tired of blending in? RTW Creation is here to help you stand out. Design your own custom tee or choose from our range of fearless graphics. It’s time to be unapologetically you. Call to Action: Create Your Vibe.
• •Headline: Unleash Your Allegiance. Body: Patriotism isn't just a feeling, it's a statement. Our new line of American-pride apparel is crafted for those who stand tall. Quality prints, comfortable fits – wear your colors with honor. Call to Action: Shop Patriotic Styles.
• •Headline: Beyond Basic. Beyond Boring. Body: Life's too short for dull clothing. RTW Creation delivers apparel that speaks volumes. From powerful graphics to custom designs that scream 'you', we’ve got what you need to elevate your everyday. Call to Action: Discover Your Edge.
• •Headline: Command Attention. No Words Needed. Body: Let your apparel do the talking. RTW Creation offers bold designs that express your identity and your passions. High-quality, statement-making pieces built to last. Call to Action: Find Your Voice (In Style).