Brand Tone

Humorous & Witty, Expressive & Bold, Informal & Approachable, Niche-Oriented & Relatable (to specific subcultures)

Brand Values

• •Individuality & Self-Expression
• •Creativity & Uniqueness
• •Humor & Lightheartedness
• •Passion for Pop Culture & Niche Interests
• •Accessibility

Best Practices

• •Know Your Audience, Speak Their Language: Understand the slang, humor, and references that resonate with your target customers (e.g., specific internet humor, pop culture niches).
• •Embrace Wit and Personality: Don't be afraid to inject humor, sarcasm (where appropriate for the design), and a distinct personality into your product descriptions, social media captions, and email marketing. Let the copy be as expressive as the designs themselves.
• •Be Authentic to the Designs: If a design is edgy, let the copy have a bit of an edge. If it's purely humorous, make the copy laugh-out-loud funny. The copy should feel like a natural extension of the product's message.
• •Create a "Voice Guide" (even a simple one): Outline key characteristics of your brand voice (e.g., "witty, informal, loves puns, avoids corporate jargon"). This helps ensure anyone writing copy stays consistent.
• •Show, Don't Just Tell (with a Twist): Instead of just saying "This is a funny t-shirt," describe a scenario where someone would wear it or the reaction it might get, using the brand's characteristic humor. For example, "Perfect for family gatherings where you want to be left alone. Let the shirt do the talking."

Social Perception

A go-to source for quirky, fun, and unique graphic apparel and accessories. A brand that understands and caters to specific subcultures and senses of humor. Appealing to a younger demographic or those young at heart who appreciate novelty and self-expression. An online store rather than a large, established brand, typical of many Shopify-based businesses focusing on print-on-demand products. Reliant on the appeal of its designs; the perception of quality for print-on-demand items is crucial for customer satisfaction.

Copy Examples

• •For a T-shirt with a sarcastic cat design: Fluent in sarcasm and cat. Mostly cat. Wear your priorities. 😼 Shop the tee that says it all (so you don't have to).
• •For a new collection of pop-culture-inspired hoodies: Warning: May spontaneously start quoting movies. Our new collection just dropped, packed with designs that only true fans will get. Level up your comfort and your cool.
• •For a mug with a funny morning quote: Coffee first, adulting second. Or maybe not at all. This mug gets it. Start your day with a dose of reality (and caffeine).
• •General social media post showcasing multiple designs: Normal is boring. Your wardrobe shouldn't be. Unleash your inner weird with designs that are as unique as you are. What's your vibe today?
• •For a poster with an alternative art style: Your walls are calling. They said they need more awesome. Deck them out with art that screams 'you'. Explore our latest poster drops.