Brand Tone

Energetic and Exciting, Aggressive and Bold, Enthusiast-focused and Passionate, Youthful and Modern, Confident and Assertive

Brand Values

• •Performance
• •Style and Individuality
• •Quality (OEM+)
• •Community and Lifestyle
• •Innovation
• •Accessibility (within Exclusivity)

Best Practices

• •Embrace the "Ready to Rock" Energy: Use active, powerful verbs and an enthusiastic, confident voice. Words like "unleash," "ignite," "dominate," and "conquer" fit well.
• •Highlight "Modern Aggressive Styling": Emphasize the visual impact and bold designs. Use descriptive language that conveys a sense of power, distinction, and edginess.
• •Channel Vaughn Gittin Jr.'s "Fun-Haver" Spirit: Inject personality and a sense of adventure and enjoyment into the copy. The brand is about passion, not just specs.
• •Reinforce Exclusivity with "Available to All, Not for Everyone": Speak to the desire for individuality and being part of a select group of enthusiasts, without being alienating.
• •Focus on the Experience and Emotion: Go beyond technical features to describe how RTR products make the driver feel – the thrill, the confidence, the connection to the vehicle and a larger community.

Social Perception

Reputable and Desirable, Premium (Sometimes Questioned), Authentic to Motorsport Roots, Aspirational, Innovative

Copy Examples

• •Headline: Don't Just Drive. Dominate. Body: Your Ford was born with potential. RTR unlocks its soul. With track-proven performance and head-turning aggressive style, we craft vehicles for those who refuse to blend in. Are you Ready to Rock?
• •Headline: Beyond Stock. Beyond Compare. Body: RTR Vehicles isn't just about parts; it's a statement. Engineered with OEM+ precision and infused with Vaughn Gittin Jr.'s "Fun-Haver" DNA, every RTR component transforms your Mustang, Bronco, or Ranger into something uniquely yours. Available to all, but definitely not for everyone.
• •Headline: Feel the Roar. See the Envy. Body: From our signature LED grilles to our performance-tuned suspension, RTR upgrades deliver an unmatched sensory experience. Experience the adrenaline, the passion, and the undeniable presence of a vehicle built to be Ready to Rock.
• •Headline: Engineered for Thrills. Designed to Inspire. Body: At RTR, we blend modern aggressive styling with championship-winning performance. Each curve, each component, is a testament to our commitment to quality and the pursuit of pure driving joy. This isn't just an upgrade; it's an evolution.
• •Headline: Join the RTR Rebellion. Body: Tired of the ordinary? So are we. RTR Vehicles equips you to break free from the mundane. With parts tested in the heat of competition, your Ford will not only perform better but will make a statement wherever you go. It's time to declare you're Ready to Rock!