Brand Tone

Professional, Knowledgeable, Supportive, Customer-Focused, Approachable, Friendly, Reliable, Efficient

Brand Values

• •Expertise and Quality
• •Customer Support and Partnership
• •Integrity and Compliance
• •Responsiveness and Efficiency
• •Continuous Improvement/Information Sharing

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Professional, Supportive, Knowledgeable, Reliable, Approachable) with examples of do's and don'ts. This ensures everyone creating content is aligned.
• •Prioritize Clarity and Precision: Given the technical nature of the products, use clear, concise language that is easily understood by industry professionals. Avoid jargon where simpler terms suffice but be technically accurate.
• •Emphasize Benefits alongside Features: While detailing product specifications is crucial, always link these features back to the benefits for the installer (e.g., "Our robust sensors [feature] ensure enhanced safety and easier compliance [benefit]").
• •Maintain a Helpful and Resourceful Stance: Position copy to be educational and problem-solving. Whether it's a product description, a blog post, or a social media update, aim to provide value and demonstrate expertise.
• •Incorporate a Human Touch (where appropriate): While professional, allow for an approachable feel, especially in social media and introductory content. Use "we," "our team," and address the customer directly ("you," "your projects") to foster a sense of partnership.

Social Perception

RTR Services aims to be perceived as a reliable, knowledgeable, and supportive partner for door installation professionals. They want to be seen as an industry leader in terms of product range and technical expertise.

Copy Examples

• •Headline: Ensure Peak Performance & Compliance: Your Trusted Partner for Automatic Door Solutions. Body: At RTR Services, we provide more than just parts; we deliver peace of mind. Access our extensive range of ADSA-compliant door products and expert technical support, ensuring your installations are safe, efficient, and built to last. Next-day delivery available.
• •Headline: Elevate Your Expertise with RTR Services. Body: Stay ahead of the curve. Our bespoke on-site and technical training empowers your engineers with the latest product knowledge and installation best practices. Partner with RTR Services and give your team the competitive edge. Enquire about training today!
• •Headline: The Right Parts, Right When You Need Them. Body: Don't let delays impact your project. RTR Services offers an unparalleled inventory of specialist automatic and manual door components, ready for same-day dispatch and next-day delivery. Quality products, efficiently delivered.
• •Headline: Your Success is Our Priority. Body: From initial specification to after-sales support, the RTR Services team is here for you. We're committed to providing the innovative products and dedicated assistance you need to excel in every installation. Experience the RTR difference.
• •Headline: Simplifying Compliance, Maximizing Safety. Body: Navigate door automation legislation with confidence. As ADSA members, RTR Services offers expert advice and a comprehensive range of compliant products, including finger protection and safety sensors. Build safely with RTR.