Brand Tone

sophisticated, passionate, authentic, knowledgeable, and elegant

Brand Values

• •Quality & Craftsmanship: A core value, evident in the consistent promotion of "artisanal," "exceptional," and "premium" French spirits sourced from the "best French distilleries."
• •French Heritage & "Art de Vivre": The brand deeply embeds itself in French culture, celebrating the tradition of spirit-making and the associated lifestyle. This is prominent in its name, visual identity, and storytelling.
• •Authenticity: Dose de France strives to present genuine products with rich histories. The visible involvement and passion of the founder reinforce this value.
• •Passion: A palpable enthusiasm for French spirits and gastronomy permeates the brand's communications, from product descriptions to podcast discussions.
• •Discovery & Education: The brand aims to be a guide for consumers, helping them discover unique French spirits and understand their nuances through informative content on its blog, Substack, and podcast.

Best Practices

• •Unified Voice Across Platforms: While adapting content style for each platform (e.g., TikTok vs. LinkedIn if used), ensure the core brand voice—sophisticated, passionate, authentic, knowledgeable, elegant—remains consistent.
• •Champion French Terminology (with clarity): Continue using evocative French terms like "art de vivre," "savoir-faire," and "terroir," but provide context or subtle explanations where necessary to ensure broader audience understanding without diluting authenticity.
• •Focus on the "Why": Beyond describing the spirits, consistently communicate *why* they are special—the traditional methods, the unique ingredients, the stories of the small distilleries. This reinforces the values of craftsmanship and authenticity.
• •Maintain Visual Elegance: Ensure all imagery and videography reflect the premium, artisanal nature of the products. High-quality visuals are crucial for supporting the sophisticated and elegant aspects of the brand tone.
• •Engage with Passion and Expertise: In all interactions, whether responding to comments or creating content, let the genuine passion for French spirits and the depth of knowledge shine through. This builds trust and reinforces the brand's authority and authenticity.

Social Perception

customers likely view Dose de France as a distinguished and reliable source for high-quality, authentic French spirits. The aesthetic appeal and educational content are generally well-received by its niche audience. Through its podcast and Substack, Dose de France and its founder are perceived as knowledgeable authorities and passionate advocates for French spirits and the wider gastronomic culture.

Copy Examples

• •Savor the soul of Gascony. Our hand-selected Armagnac is an ode to time-honored French distilling, offering layers of complexity and warmth. This is more than a spirit; it's an experience. Discover Dose de France. #DosedeFrance #FrenchSpirits #Armagnac #Artisanal #LuxurySpirits #CraftedInFrance
• •Chèr(e) [Customer Name], Journey with us to the heart of Normandy. Dose de France is proud to present a curated collection of rare and exceptional Calvados, each bottle echoing the richness of French orchards and the dedication of its makers. Indulge in the authentic taste of tradition. Shop now: [Link]
• •That #DosedeFrance feeling ✨ Bringing artisanal French spirits straight to you. What are you sipping tonight? #FrenchSpirits #LuxuryUnboxing #TikTokMadeMeTryIt #ArtdeVivre #PremiumSpirits
• •At Dose de France, we believe that every bottle tells a story – of terroir, of tradition, of the artisan's touch. Founded by Yoann Collot, a passionate advocate for France's rich distilling heritage, we meticulously curate spirits that embody the true essence of French craftsmanship and the convivial 'art de vivre'.
• •Elevate your next dinner party! 🇫🇷 Discover the perfect French liqueur pairings to complement your favorite desserts and cheeses. Our latest blog post explores delightful combinations that embody the spirit of French gastronomy. Read more: [Link] #DosedeFrance #FrenchLiqueurs #FoodPairing #Entertaining #FrenchCulture #Artisanal