Brand Tone

Sophisticated & Curated, Artistic & Creative, Authentic & Timeless, Approachable & Passionate, Whimsical & Intriguing

Brand Values

• •Uniqueness & Individuality
• •Craftsmanship & Quality
• •History & Integrity
• •Design Excellence & Curation
• •Customer Partnership (especially with Trade)
• •Local Craftsmanship

Best Practices

• •Embrace "The Mix": Consistently highlight the interplay between antique "Finds" and contemporary "Designs." Use language that speaks to the beauty, tension, and freshness of combining old and new.
• •Tell the Story: Whether it's an antique with a rich past or a custom piece with a unique design inspiration, infuse copy with narrative. Words like "provenance," "artisanal," "heritage," and "bespoke" can convey this.
• •Speak to the "Quirk-Factor" and Uniqueness: Use descriptive and evocative language that captures the unusual forms, textures, and character of the pieces. Avoid generic descriptions; focus on what makes each item special.
• •Maintain a Sophisticated yet Passionate Voice: The language should be intelligent and refined, but also convey the genuine enthusiasm and artistic vision behind the brand. Balance elevated vocabulary with warmth.
• •Highlight Craftsmanship and Quality: For RT Designs, emphasize the handmade nature, the skill of the craftspeople, and the quality of materials. For antiques, underscore their authenticity and enduring appeal.

Social Perception

Highly Respected by Design Professionals, Destination Shopping, Unique and Inspiring, Quality and Trust, Instagram as a Key Discovery Tool

Copy Examples

• •Headline: Where History Whispers and Design Speaks. Body: Discover the RT Facts collection: a curated conversation between rare antiques and inspired contemporary design. Each piece with a past, handcrafted for your future. Explore the extraordinary.
• •Headline: Beyond Trends. Beyond Ordinary. Body: At RT Facts, we don't follow fleeting fashions. We champion timeless style, sourcing unique antiques and crafting bespoke furniture that tells your individual story. Find pieces as original as you are.
• •Headline: The Soul of a Space? It's in the Details. Body: From grand architectural elements to the perfect, quirky accent, RT Facts offers an unparalleled selection of finds that bring integrity and personality to every interior. Let us help you discover the soul of your next project.
• •Headline: Crafted in Connecticut. Coveted Everywhere. Body: Our RT Designs are born from a passion for quality and an eye for enduring style. Hand-built by local artisans, these modern heirlooms are designed to complement our exceptional antique finds, creating spaces that are truly one-of-a-kind.
• •Headline: For the Discerning Eye: A Designer's Haven. Body: RT Facts is more than a showroom; it's a trusted partner for the design trade. With unique antiques, custom capabilities, and a commitment to your vision, we provide the exceptional pieces that transform spaces from memorable to unforgettable. Join our Trade Program.