Brand Tone

Sophisticated, Elegant, Aspirational, Modern, Precise, Quality-Conscious, Confident

Brand Values

• •Elegance & Style
• •Precision & Reliability
• •Quality & Durability
• •Ambition & Achievement
• •Value of Time

Best Practices

• •Develop a Brand Voice Chart: Clearly outline the brand's personality, tone characteristics, and provide 'say this, not that' examples.
• •Use language that resonates with his aspirations and lifestyle.
• •Highlight Quality and Precision Consistently: Reinforce key product attributes like sapphire crystal, quartz movement, and overall craftsmanship.
• •Speak to enduring value rather than just technical specifications.
• •Review and Refine Regularly: Periodically audit all marketing copy to ensure it consistently reflects the defined brand tone and values.

Social Perception

The brand aims to be perceived as a provider of stylish, quality timepieces for the ambitious modern man.

Copy Examples

• •Because a well-dressed man knows that time is his greatest asset.
• •Inspired by the modern man who moves between commitments and achievements.
• •Elegance and sophistication for the discerning gentleman.
• •Precision in every detail, crafted for lasting quality.
• •Elevate your style with a timepiece that reflects your ambition.