Brand Tone

Professional & Expert, Premium & High-Quality, Passionate & Performance-Driven, Clean & Modern, Approachable & Aspiring

Brand Values

• •Quality
• •Performance
• •Innovation
• •Scandinavian Design
• •Dedication & Professionalism
• •Customer Focus

Best Practices

• •Develop Comprehensive Tone of Voice Guidelines: Clearly define adjectives that describe your brand's voice (e.g., professional, innovative, passionate, clean) and provide examples of "do's and don'ts." This ensures consistency across all writers and platforms.
• •Always Prioritize Quality and Performance in Messaging: Since these are core values, ensure that copy consistently highlights the superior materials, thoughtful design, and performance benefits of RS Sports products.
• •Leverage Robin Söderling's Expertise and Story: His background is a unique differentiator. Weave his passion, pursuit of perfection, and insights into the copy authentically, where relevant. This builds credibility.
• •Maintain a Clean and Premium Aesthetic in Language: Mirror the Scandinavian design philosophy in the copy – be clear, concise, and avoid unnecessary jargon or overly casual language. The language should feel sophisticated yet accessible.
• •Adapt to the Platform, but Maintain Core Identity: While the tone on TikTok might be slightly more relaxed than a product description on the website, the underlying values of quality, performance, and expertise should always shine through. Ensure that even in more informal settings, the brand's premium feel isn't diluted.

Social Perception

Credible & Trustworthy, Premium & High-End, Specialized, Innovative

Copy Examples

• •Headline (Website Banner): Engineered in Sweden. Perfected on the Court. Discover RS Sports.
• •Social Media Post (Instagram - New Racket Launch): Unleash your potential with the new RS Pro Series. Meticulously crafted for champions, by a champion. Experience the difference quality makes. #RSSports #Padel #Tennis #Performance
• •Product Description (Sportswear): Scandinavian simplicity meets peak performance. Our new activewear collection is designed with premium, breathable fabrics to move with you, whether you're dominating the court or embracing an active lifestyle. #RSActive #QualityComfort
• •Email Subject Line (Targeting serious players): Elevate Your Game: Insights from Robin Söderling & Our Latest Gear.
• •Short Ad Copy (Facebook/Instagram): RS Sports: Born from a passion for perfection. Feel the Swedish precision in every shot. [Shop Now] #GreatnessFromSweden