Brand Tone

Inspirational & Aspirational, Dynamic & Energetic, Confident & Modern, Approachable & Community-Oriented

Brand Values

• •Performance
• •Quality
• •Innovation & Technology
• •Fashion & Style
• •Dedication & Effort
• •Connection & Community
• •Growth & Evolution

Best Practices

• •Lead with 'Performance' and 'Quality': Ensure these core values are evident. Use strong verbs and confident language that speaks to capability, durability, and achieving results.
• •Inspire Action and Aspiration: Employ motivational language that encourages customers to push their boundaries and achieve their goals, echoing the 'You Can Fly' spirit.
• •Stay Current and Modern: Use contemporary language and references that resonate with a fashion-conscious and tech-savvy audience. Highlight innovation without being overly technical.
• •Foster Community and Connection: Reference local pride, sports, and shared experiences. Use inclusive language ('we,' 'us,' 'our community') and engage with user-generated content when appropriate.
• •Be Energetic and Dynamic: Keep copy concise, impactful, and vibrant. Use exclamation points judiciously to convey enthusiasm. Reflect the energy of sports and an active lifestyle.

Social Perception

Positive on Quality and Value, Strong Venezuelan Sporting Identity, Accessible, Stylish and Improving, Reliable for Active Use

Copy Examples

• •RS OFICIAL: Engineered for Your Peak. Crafted for Your Style. Don't just chase your goals, conquer them. Our latest collection blends cutting-edge performance technology with a look that’s as relentless as you are. Feel the difference. See the results. #RSPerformance #YouCanFly
• •Beyond limits. Beyond expectations. RS OFICIAL moves with every beat of your ambition. Quality that lasts, style that speaks. What are you conquering today? #RSevoluciona #HechoParaGanar
• •Introducing the [Shoe Name]. Lightweight design meets explosive energy return. Built with innovative [Tech Name] cushioning and a breathable upper, it’s more than a shoe – it’s your new personal best. Experience the evolution of performance.
• •Game day or training day? 🤔 Whatever your arena, RS OFICIAL has you covered with gear that performs under pressure and keeps you comfortable in every move. Tap to vote your vibe! 🔥 #RSActive #TeamRS
• •RS OFICIAL: 20 Years of Fueling Passion. Discover the new collection that continues our legacy of innovation, quality, and unwavering support for the athlete in everyone. Join our adventure.