Brand Tone

Iconic, Exclusive, Energetic, Authentic, Modern

Brand Values

• •Legacy & Heritage
• •Authenticity
• •Exclusivity & Collectibility
• •Fan Immersion & Experience
• •Quality & Style
• •Innovation & Evolution

Best Practices

• •Embrace the Legend, Speak to the Now: Always root the language in the iconic status of The Rolling Stones, but frame it with a contemporary, stylish voice. Avoid sounding dated; instead, emphasize timeless cool.
• •Highlight Exclusivity and Authenticity: Consistently use terms like "official," "exclusive," "limited edition," "collector's item," and "authentic" to reinforce the unique value proposition of the store and its merchandise.
• •Be Energetic and Engaging: Use vibrant, active language. Incorporate evocative words that convey the energy of a live performance and the rebellious spirit of rock 'n' roll, especially in social media and shorter ad copy.
• •Focus on the Fan Experience: Whether online or in-store, frame the narrative around how fans can connect with the band's legacy, immerse themselves in the world of The Rolling Stones, and own a piece of that history.
• •Visual and Verbal Harmony: Ensure the copy's tone is consistently reflected in the visual branding (the iconic logo, the red/black color palette, high-quality imagery of products and the band). The words should feel like a natural extension of the visual identity.

Social Perception

Positive for Fans, Aspirational & Cool, Premium & Sometimes Expensive, Culturally Significant, Engaging & Modern

Copy Examples

• •RS No. 9: More Than Merch. It's a Piece of Rock History. Shop the Official Rolling Stones Collection Now.
• •Own the legend. The [Album Name] vinyl, reimagined in exclusive Stones Red. Limited to 999 worldwide, each a collector’s artifact. Feel the raw energy, the timeless sound. Get yours before it's history. Again.
• •Unleash your inner icon. 🔥 The new [Item Name] has just dropped at RS No. 9 Carnaby & online. Crafted with the spirit of rock 'n' roll, designed for today. Swipe up to own the edge. #RollingStones #RSNo9 #CarnabyStreetStyle
• •You're Invited: Experience the Sound & Style of The Stones at RS No. 9 [Location/Event]
• •RS No. 9 isn't just a store; it's Carnaby Street's heartbeat, pulsating with the legacy of The Rolling Stones. We curate official pieces, timeless style, and immersive experiences that echo the band's legendary journey. Step inside, online or in London, and become part of the story.