Brand Tone

Experienced, Trustworthy, Professional; Helpful, Customer-Oriented, Value-Driven

Brand Values

• •Longevity and Tradition
• •Customer Service/Satisfaction
• •Value and Competitive Pricing
• •Expertise and Knowledge
• •Convenience
• •Quality Products

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the '90+ years of experience' and 'family-owned' aspects to build trust and underscore reliability. Use phrases like 'Generations of know-how,' 'Trusted since 1934.'
• •Focus on Solutions and Benefits, Not Just Products: Instead of just listing flooring types, explain how they solve customer problems (e.g., 'durable flooring for busy families,' 'pet-friendly options,' 'style that fits your budget').
• •Maintain a Helpful and Approachable Voice: Use clear, straightforward language. Address the customer directly (using 'you' and 'your'). Offer guidance and make the selection process seem easy and supported (e.g., 'Let our experts help,' 'We make it simple').
• •Back Claims with Guarantees (and ensure operational follow-through): When mentioning value and quality, refer to tangible offers like the 'Rite Price Guarantee.' Crucially, the company must strive to ensure customer service experiences align with this promised reliability.
• •Use Consistent Terminology and Storytelling: Employ a unified voice across all platforms (website, social media, ads). Reinforce the core brand story of a long-standing, family-run business committed to customer satisfaction and value. Share customer success stories (once vetted for authenticity) that reflect these values.

Social Perception

Established Authority, Mixed Customer Experience, Convenient but Potentially Inconsistent, Price Competitive

Copy Examples

• •Headline: 90 Years Underfoot, Generations of Trust. Body: At Rite Rug, we've been laying the foundation for beautiful homes since 1934. Our family is dedicated to helping yours find the perfect floor, combining decades of expertise with today's styles and unbeatable value. Experience the Rite Rug difference.
• •Social Media Post: Transforming houses into homes for over 90 years. From our family to yours, we bring expertise, quality, and the Rite Price to every room. What flooring dream can we help you realize today? #RiteRug #HomeTransformation #FlooringExperts
• •Email Subject: Your Vision, Our Expertise: Let's Floor It! Body: Thinking about new floors? With Rite Rug's free in-home consultation, our experts bring a wide selection right to your door. We'll help you choose the perfect style and material to fit your life and budget, backed by our 90-year promise of quality.
• •Website Banner: The Rite Floor, The Rite Price, The Rite Way. For over 90 years, Rite Rug has delivered more than just flooring – we deliver confidence. Explore our vast selection and let our experts guide you.
• •Promotional Ad: Step into Savings, Stand on Quality. Rite Rug's Anniversary Sale is on now! Get experienced advice, professional installation, and the trusted quality that's made us a household name for generations. Visit a showroom or book your free in-home estimate today.