Brand Tone

Elegant, Empowering, Modern yet Traditional, Approachable, Descriptive and Quality-Focused

Brand Values

• •Modesty
• •Elegance and Style
• •Quality and Craftsmanship
• •Empowerment
• •Inclusivity and Diversity
• •Comfort and Practicality
• •Tradition and Innovation
• •Customer-Centricity

Best Practices

• •Use elegant and sophisticated language, incorporating words like 'luxurious,' 'graceful,' and 'timeless'.
• •Emphasize the brand's commitment to empowering women, reflecting confidence and grace in the copy.
• •Balance tradition with modern style, highlighting the blend of Islamic culture and contemporary design.
• •Provide detailed descriptions of fabrics and design elements, focusing on quality and craftsmanship.
• •Maintain an approachable and practical tone, ensuring the copy resonates with a wide audience and conveys comfort.

Social Perception

Positive, emphasizing product quality, beauty, and style, with an appreciation for brands that blend modesty, modern style, and quality, creating an emotional connection and highlighting the brand's unique position.

Copy Examples

• •"Discover the Layali Black Abaya, crafted from luxurious Korean Foil fabric, perfect for evening gatherings and elevated everyday wear. Experience timeless elegance."
• •"Empower your style with our handmade abayas, designed in the UAE using premium fabrics. Feel confident and strong in what you wear."
• •"Our mission is to redefine modest fashion, blending timeless traditions with modern elegance. Embrace the beauty and diversity of Islamic culture with Abayati."
• •"Looking for stylish and comfy abayas? Abayati is your go-to place. Experience the perfect blend of tradition and comfort."
• •"Experience the Sirat Collection, inspired by Saudi and Dubai nightlife. Each piece is meticulously crafted to offer both opulence and modest sophistication."