Brand Tone

Authoritative & Expert-Driven, Educational, Direct & No-Nonsense, Humorous & Relatable, Motivational & Supportive, Community-Oriented

Brand Values

• •Science & Evidence-Based Practices
• •Results-Oriented
• •Education & Knowledge Sharing
• •Authenticity & Transparency
• •Effectiveness & Efficacy
• •Long-Term Success & Sustainability
• •Giving Back

Best Practices

• •Lead with Science, Support with Evidence: Every claim or piece of advice should be rooted in scientific principles. Reference studies or established physiological mechanisms where appropriate, even if informally in social media (e.g., "Science shows X, which is why we program Y").
• •Be Direct and Unambiguous, but Not Unapproachable: Get straight to the point. Avoid fluff, but ensure the language, while authoritative, is still understandable and not overly academic for the platform. Inject humor and personality (especially Dr. Mike's characteristic style) to maintain relatability.
• •Educate, Don't Just Instruct: Explain the "why" behind your recommendations. Empower your audience with knowledge so they understand the principles, not just follow a plan blindly. This builds long-term trust and positions RP as a true expert resource.
• •Maintain Authenticity Across Platforms: While the specific format changes (e.g., long-form YouTube vs. short Instagram captions), the core voice – expert, science-backed, direct, with a touch of humor – should remain consistent. Reflect the personalities of key figures like Dr. Mike Israetel and Nick Shaw.
• •Focus on the "Committed" Individual: Tailor language to an audience that is serious about their fitness goals and willing to engage with detailed information. Acknowledge the effort required but emphasize the superior, science-backed results they can expect.

Social Perception

Highly Credible Experts, Effective for Serious Individuals, Intensive/Rigid at Times, Authoritative, Sometimes Uncompromising, Value for Money (for the committed), Educational Resource, Targeted Audience

Copy Examples

• •Headline: Stop Guessing. Start Growing. Body: Tired of fitness fads that promise the world and deliver nothing? At RP Strength, we cut through the noise. Our programs are built on peer-reviewed science, not bro-science. Get the evidence-based hypertrophy plans that actually work. Your muscle growth is waiting. #ScienceNotHype #HypertrophyExperts
• •Headline: The Data Doesn't Lie. Neither Do Your Results. Body: Forget quick fixes and magic pills. Real physique transformation is built on solid principles. The RP Diet Coach App lays out your macros meal by meal, periodized for your goals. It's meticulous, it's effective, and it's designed by PhDs. Ready for results you can measure? #EvidenceBasedNutrition #RPDiet
• •Headline: Your New PR is Closer Than You Think. (If You Train Smarter). Body: Still doing the same random workouts and hoping for the best? That’s not a strategy, that’s a lottery ticket. The RP Hypertrophy App designs your training, adapts to your feedback, and pushes you intelligently. Learn the 'why' behind every set and rep. It’s time to train with purpose. #SmarterTraining #StrengthScience
• •Headline: Q: "Can I really eat carbs and lose fat?" A: (Sigh) Yes. Let's talk science. Body: The internet is full of carb-phobia. We're here to set the record straight with actual research. Our latest YouTube video breaks down carbohydrate metabolism, nutrient timing, and how to fuel your performance without sacrificing your fat loss goals. Knowledge is power. And gains. #FitnessMythsDebunked #RPEducation
• •Headline: Serious About Muscle? So Are We. Body: We're not for everyone. If you're looking for an easy ride or a casual workout, RP might not be your jam. But if you're dedicated to maximizing your physique, understanding the science, and putting in the work, you're in the right place. Our team of PhDs and expert coaches live and breathe this stuff. Let's get to work. #SeriousGains #RPStrengthCommunity