Brand Tone

Enthusiastic and Fun, Trendy and Social, Direct and Sales-Oriented, Reassuring, Informal

Brand Values

• •Fun and Entertainment
• •Social Connection
• •Cognitive Development (for the memory game)
• •Accessibility/Convenience
• •Trendiness

Best Practices

• •Develop a Brand Voice Guide: Define key characteristics (e.g., "Fun, Social, Direct, Enthusiastic, Clear"). List "words we use" (e.g., viral, fun, challenge, easy, join) and "words we avoid" (e.g., overly technical, very formal, complex jargon).
• •Focus on "You" and "Your Experience": Address the customer directly. Highlight how the products benefit *them* – more fun, better memory, quality time with loved ones.
• •Incorporate Social Proof and Urgency (Authentically): Continue to leverage the "viral" aspect if it remains true. Use testimonials (if available and genuine) and phrases that encourage quick action, but ensure claims are verifiable to maintain trust.
• •Keep it Simple and Scannable: Use short sentences, bullet points for features/benefits, and clear, unmissable calls to action. The current website does this well.
• •Be Consistent Across All Touchpoints: Ensure the tone used on the website, in any (future) social media posts, email marketing, and customer service interactions is aligned. If the primary language is Spanish, ensure all copy maintains this established tone in Spanish.

Social Perception

As a Product Provider: Customers likely perceive the brand primarily through its products – as a source for trendy, fun games that are popular on social media. Trust (Attempted): The brand attempts to build a perception of trustworthiness through guarantees and support, but without widespread independent reviews for "LumiEducacion" itself, this perception relies heavily on the product experience. Viral Nature: If users are aware of the games from TikTok or Instagram, their perception will be shaped by that user-generated content – likely seeing them as engaging and shareable. The name "LumiEducacion" might create a slight disconnect if users associate "educación" more formally, as the current products are primarily recreational games, albeit with some cognitive benefits touted for one of them. The separate existence of "Lumi Educación" as an H5P tool adds to potential name ambiguity if users encounter both.

Copy Examples

• •Headline (Social Media Ad for "Basta"): "Don't Miss Out on the Game Everyone's Talking About! 🔥 Join the viral fun with Basta! – endless laughs guaranteed. Shop Now!"
• •Product Description Snippet (for "Misppro Memory Game"): "Boost your brain, one fun challenge at a time! 🧠 Misppro is your pocket-sized partner for sharper memory and focus. Perfect for all ages! Get yours today and feel the difference!"
• •Email Subject Line (Promotional): "🥳 Game Night Just Got an Upgrade! Discover Basta & Misppro!"
• •Instagram Caption (User-Generated Content Focus): "Your friends are playing, your family's laughing! 😂 Share your epic #BastaGame moments and show us your winning moves! What are you waiting for? Tap the link in bio to get yours!"
• •Website Banner (Scarcity/Offer): "⚠️ Going Fast! Grab your viral game sensation before it's gone! FREE Shipping + Easy Returns. Don't wait!"