Brand Tone

Humorous, Informal & Friendly, Authentically Australian, Approachable & Relatable

Brand Values

• •Humor & Laughter
• •Australian Identity & Pride
• •Connection & Community
• •Self-Expression
• •Laid-back Living

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., "Witty," "Colloquial," "Enthusiastic," "Never: Sarcastic or Rude"). Include examples of "say this, not that."
• •Embrace Aussie Slang (Authentically): Use Australian slang and colloquialisms naturally where appropriate, but ensure it's understandable or contextually clear to your target audience (provide glossaries or explanations in blog content if needed).
• •Inject Humor Purposefully: Let the Aussie love for a good laugh shine through. Use puns, witty observations, and playful language that aligns with the t-shirt designs themselves.
• •Be Conversational and Engaging: Write as if you're chatting with a mate. Ask questions, use contractions, and maintain a friendly, approachable style across all platforms.
• •Stay True to Aussie Values: Ensure the copy consistently reflects a love for Australia, its laid-back lifestyle, and its unique culture, reinforcing the brand's identity.

Social Perception

Customers likely perceive the brand as a source of fun, novelty t-shirts that celebrate Australian culture. The brand would likely be perceived as catering to a niche market of Australians, expatriates, tourists, or individuals with an affection for Australian culture and humor.

Copy Examples

• •Facebook/Instagram Post: Sun's out, puns out! ☀️ Reckon your mates could handle this level of Aussie wit? Tag a legend who needs this tee in their life! 😉 #AussieTshirts #FunnyTees #AussieHumour #DownUnderStyle #ShopNow
• •Product Description Snippet (for a slang t-shirt): Don't be a drongo, grab this fair dinkum tee and show off your true blue Aussie colours! Perfect for a barbie with mates or just kickin' back. Struth, it's a beauty!
• •Email Subject Line: G'day! Your Dose of Aussie Awesome Just Dropped 🇦🇺
• •Website Banner Text: Wear Your Aussie Spirit! Shop Our Cracker Collection of Funny & Iconic Tees. Free Shipping Over $XX!
• •Promotional Ad Copy: Tired of boring tees? Spice up your wardrobe the Aussie way! From classic slang to cheeky designs, find your new favourite conversation-starter here. Click to explore – you little ripper!