Brand Tone

Passionate, Technical, and Confident

Brand Values

• •Performance
• •Quality & Reliability
• •Exclusivity & Specialization
• •Authenticity

Best Practices

• •Lead with Performance: Always start with the end result. Whether it's horsepower figures, faster lap times, or a more responsive throttle, the primary message should be about tangible performance gains.
• •Use Confident and Active Language: Avoid passive voice. Use strong, action-oriented verbs. Instead of "the car was tuned by us," say "we tuned the car to achieve 700hp." This reflects the brand's confident tone.
• •Be Specific and Technical: Mention engine codes (S55, B58), product materials (carbon fiber, titanium), and performance data. This builds credibility with a knowledgeable audience and reinforces the brand's expertise.
• •Emphasize Authenticity: Regularly connect the brand back to the founder's passion for motorsports. Share behind-the-scenes content, track day experiences, and personal project cars to maintain the "by enthusiasts, for enthusiasts" feeling.
• •Maintain Visual and Tonal Synergy: The aggressive, high-contrast visuals on Instagram should be matched by equally impactful and concise copy. The tone should always be exciting and aspirational, mirroring the high-performance nature of the products and services offered.

Social Perception

The public, especially within the European BMW tuning community, perceives RpK MotorSport as a highly credible and skilled tuner. The association with a known personality from the esports world and a reputable US tuner solidifies this. The brand is also seen as aspirational for car enthusiasts and fosters a community of like-minded individuals, being 'by an enthusiast, for enthusiasts.'

Copy Examples

• •The sound of success. Our latest S58 build putting down serious numbers after a custom tune by Paul Johnson. We don't just meet expectations; we redefine them. Ready to unleash your BMW's true potential? DM us to start your build.
• •This isn't just an exhaust. It's the voice of your engine, uncaged. Engineered for maximum flow and a soul-stirring sound, this system delivers proven horsepower and torque gains you can feel. Hear the difference. Feel the power.
• •From stock to savage. Watch the transformation. 🔧 #BMWTuning #M3 #CarMods #RpKMotorSport
• •Spent the weekend on the track with our G80 M3 project. The new setup is absolutely dialed in. The passion for competition never leaves you, it just changes arenas. #Motorsport #BMW #FromEsportsToRaceCars
• •Your BMW was built for more. More power, more precision, more presence. At RpK MotorSport, we specialize in unlocking that 'more'. Discover our curated performance packages and expert ECU tuning services. Elevate your drive.