Brand Tone

whimsical, enchanting, and aspirational

Brand Values

• •Imagination and Dreams
• •Transformation and Empowerment
• •Quality and Elegance
• •Nostalgia and Celebration

Best Practices

• •Develop a "Royal Lexicon": Create and consistently use a specific list of words and phrases that align with the brand's whimsical and aspirational tone (e.g., "enchanted," "majesty," "decree," "realm," "splendor," "gilded"). This ensures linguistic consistency.
• •Emphasize Storytelling: Frame every product not as an item, but as a key to a story. Describe the moments the customer will create and the feelings they will experience, turning a purchase into a transformative event.
• •Use the "Royal We" and Address the Customer as Royalty: Employ a majestic tone by occasionally using the "royal we" and addressing the audience with terms like "Your Highness," "Princess," or "Queen." This immerses the customer directly into the brand's fantasy world.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy is perfectly mirrored by the visual elements. All photography, graphics, and web design should be as enchanting, elegant, and high-quality as the language used to describe the products.
• •Be Aspirational, Not Just Descriptive: Focus on the benefits and the dream, not just the features. Instead of "This dress is made of satin," write "Crafted from cascading satin that whispers with every step you take." Sell the fantasy, not just the fabric.

Social Perception

The public perception of Royaume Princesse is polarized. On one hand, the brand has successfully cultivated an enchanting and desirable image through its curated website and social media. Customers attracted by this image are often pleased with the aesthetic of the products. On the other hand, a significant number of online reviews and third-party analyses point to issues with reliability. Reports on platforms like FranceVerif describe the site as having "doubtful reliability," with some customers citing issues that could range from product quality discrepancies to service problems. This suggests a gap between the brand's aspirational marketing and the actual customer experience for some buyers.

Copy Examples

• •Unlock a chapter of your own fairy tale. ✨ Our new collection of enchanted gowns has arrived, each one stitched with dreams and woven with magic. Which story will you tell? Tap to shop the fantasy. #RoyaumePrincesse #DressOfTheDay #FairyTale
• •Crown yourself in splendor. The Royal Sapphire Tiara is not merely an accessory; it is a promise of the majesty that lies within you. Forged with brilliant crystals and centered with a deep blue sapphire, this piece is destined for moments that will be remembered forever. Claim your reign.
• •A Royal Invitation Awaits, Your Highness...
• •Royaume Princesse: Where Your Fairy Tale Begins.
• •5 Ways to Create a Magical Princess-Themed Birthday Celebration