Brand Tone

Passionate, caring, trustworthy, friendly, and professional

Brand Values

• •Passion for Dogs
• •Quality
• •Customer Satisfaction
• •Well-being of Dogs
• •Community
• •Trust and Security

Best Practices

• •Highlight the brand's passion for dogs and their well-being in all communications.
• •Emphasize quality and safety in product descriptions and marketing materials.
• •Use warm, enthusiastic, and inclusive language.
• •Maintain transparency and build trust by clearly communicating guarantees, return policies, and security measures.
• •Showcase customer testimonials and positive feedback to reinforce trust and satisfaction.

Social Perception

Positive, Trust-Dependent

Copy Examples

• •"L'incontournable de tous les Amoureux de nos Amis à quatre pattes" (The essential for all lovers of our four-legged friends)
• •"Au Royaume Chien est né de l'amour et de la passion pour les chiens" (Au Royaume Chien was born from the love and passion for dogs)
• •"Thousands of satisfied customers throughout France"
• •"Over 80% of customers return for additional purchases!"
• •"We believe every wagging tail deserves the best, which is why we handpick products that ensure safety, joy, and endless happy moments."