Brand Tone

Friendly and Approachable, Helpful and Informative, Direct and Product-Focused (Online), Community-Oriented (Implied), Responsible

Brand Values

• •Customer Service Excellence
• •Product Quality and Selection
• •Knowledge and Support
• •Community and Accessibility
• •Advocacy (Subtle)
• •Responsible Retailing

Best Practices

• •Prioritize Friendliness and Approachability: Always write as if you're having a helpful, friendly conversation with a customer. Use welcoming language and avoid overly technical jargon where simpler terms suffice.
• •Emphasize Customer Support and Knowledge: Regularly highlight the expertise and helpfulness of the staff. Position the brand as a go-to resource for vaping questions and needs.
• •Be Direct and Clear, Especially Online: For product descriptions, promotions, and calls to action, be concise and easy to understand. Get straight to the point while maintaining a positive tone.
• •Reinforce Community and Responsibility: Acknowledge the vaping community and address relevant concerns (like regulations) in a supportive way. Always include age verification reminders (19+) where appropriate, especially in online advertising and social media bios.
• •Gather and Showcase Positive Customer Experiences: Actively encourage reviews and use positive testimonials (with permission) in marketing materials to reinforce the brand's perceived values of excellent service and quality. This authenticates the desired brand tone.

Social Perception

Positive: Customers consistently praise the staff, product selection, and store atmosphere. Terms like "best vape store in Vancouver," "amazing experience," and "highly recommend" are common. Trustworthy: Customers feel respected and well-guided by the staff. Supportive: Particularly for those transitioning from smoking, the staff's support is valued. Reliable: Mentioned for having a good selection and efficient service.

Copy Examples

• •✨ Fresh Drop Alert! ✨ Say hello to the new [Product Name]! Experience [Key Feature 1] and [Key Feature 2]. Our friendly team at Kitsilano is here to answer all your questions and help you find your perfect vape. Swing by or shop online! (Link in bio) #RoyalVapeKits #NewVape #VancouverVapes #Kitsilano #VapeCommunity #19Plus
• •Navigating the latest vaping regulations can be tricky. At Royal Vape Kitsilano, we believe in keeping our community informed. Our latest blog post breaks down what the new [Regulation Name] means for you. We're in this together! Read more here: [Link] #VapeNews #CanadianVapers #StayInformed #RoyalVapeSupport
• •New to vaping or looking for an upgrade? Our knowledgeable team at Royal Vape Kitsilano is passionate about helping you find exactly what you need. No pressure, just friendly advice and a huge selection. Come see why our customers call us the best! Visit us at 1808 W Broadway. #CustomerService #VapeExperts #RoyalVapeVancouver #FriendlyVapeShop #KitsilanoLocal
• •Your Weekly Royal Treatment: New Flavours & Expert Tips Inside! Hey [Customer Name], The Royal Vape Kitsilano family is back with exciting new arrivals like the [Product Series] and some pro tips from our team on getting the most out of your vape. We're more than just a shop; we're your partners in an awesome vaping experience. Check it out! [Link]
• •(Image: Product on sale with clear discount) 👑 Royal Deal Alert! 👑 Get [Discount Percentage]% off all [Product Category] this week only at Royal Vape Kitsilano! Stock up on your faves. Our team is ready to help you choose the best. *19+ Only. In-store and online.* #VapeSale #LimitedTimeOffer #KitsilanoDeals #RoyalVape