Brand Tone

Professional, Authoritative, and Supportive.

Brand Values

• •Quality and Premium Selection
• •Customer Support & Education
• •Industry Leadership & Advocacy
• •Accessibility

Best Practices

• •Lead with "Quality" and "Premium": Always frame products around their high quality, premium nature, and the trusted brands that manufacture them. Avoid language that focuses on "cheap" or "bargain" prices, even during sales. Use "great value" or "special offer" instead.
• •Emphasize the "Support" Aspect": Regularly circle back to the brand The user wants a JSON object with information about brand tone, values, social perception, copy examples, and best practices for copywriting. I will extract this information from the provided text and format it into a JSON object according to the schema.```json{
• •brand_tone
• •Professional, Authoritative, and Supportive.
• •values
• •Quality and Premium Selection
• •Customer Support & Education
• •Industry Leadership & Advocacy
• •Accessibility
• •copy_examples
• •Taste the difference quality makes. Introducing [E-Liquid Brand], crafted for the discerning vaper. We don't settle for anything less than the best, and neither should you. Explore the full flavour profile on our website. #RoyalVape #PremiumVape #VapeCanada #QualityEjuice #NewFlavour
• •Your journey to a smoke-free life starts here. Founded with a simple goal—to offer a better alternative—we've helped thousands of Canadians make the switch. Let our expert team support you with the best products and advice. #QuitSmoking #VapeToQuit #SupportiveVaping #RoyalVapeCanada
• •Power. Performance. Reliability. We stock only the most trusted names in vaping hardware. From sleek pod systems to powerful mods, find the perfect device to elevate your experience. Shop the collection at Royal Vape, Canada's official home for VUSE and other leading brands. #VapeHardware #Uwell #Vaporesso #OfficialRetailer #VancouverVape
• •Getting a burnt taste? It's probably time for a new coil. Consistent flavour and performance depend on proper maintenance. Our latest blog post breaks down everything you need to know about when—and how—to change your coils. Read more to vape smarter. #VapeTips #VapeEducation #CoilCare #RoyalVape
• •Voted one of Vancouver's best vape stores for a reason! With 8 locations across the city, premium quality and expert advice are always nearby. Come say hi at our [Kitsilano/Gastown/etc.] store today! #VancouverVapes #YVRvape #ShopLocalYVR #Kitsilano #RoyalVape
• •social_perception
• •The perception, particularly for their physical stores in Vancouver, is overwhelmingly positive. They are seen as a reliable, high-end retailer with a great product selection and genuinely helpful staff. Customers who want to quit smoking feel supported there. Their online identity is still developing but is built on this strong local reputation. They are perceived as a legitimate and trustworthy vendor, a crucial factor in an industry where consumers are wary of counterfeit products and unreliable online sellers.
• •best_practices
• •Lead with "Quality" and "Premium": Always frame products around their high quality, premium nature, and the trusted brands that manufacture them. Avoid language that focuses on "cheap" or "bargain" prices, even during sales. Use "great value" or "special offer" instead.
• •Emphasize the "Support" Aspect": Regularly circle back to the brand ```

Social Perception

The perception, particularly for their physical stores in Vancouver, is overwhelmingly positive. They are seen as a reliable, high-end retailer with a great product selection and genuinely helpful staff. Customers who want to quit smoking feel supported there. Their online identity is still developing but is built on this strong local reputation. They are perceived as a legitimate and trustworthy vendor, a crucial factor in an industry where consumers are wary of counterfeit products and unreliable online sellers.

Copy Examples

• •Taste the difference quality makes. Introducing [E-Liquid Brand], crafted for the discerning vaper. We don't settle for anything less than the best, and neither should you. Explore the full flavour profile on our website. #RoyalVape #PremiumVape #VapeCanada #QualityEjuice #NewFlavour
• •Your journey to a smoke-free life starts here. Founded with a simple goal—to offer a better alternative—we've helped thousands of Canadians make the switch. Let our expert team support you with the best products and advice. #QuitSmoking #VapeToQuit #SupportiveVaping #RoyalVapeCanada
• •Power. Performance. Reliability. We stock only the most trusted names in vaping hardware. From sleek pod systems to powerful mods, find the perfect device to elevate your experience. Shop the collection at Royal Vape, Canada's official home for VUSE and other leading brands. #VapeHardware #Uwell #Vaporesso #OfficialRetailer #VancouverVape
• •Getting a burnt taste? It's probably time for a new coil. Consistent flavour and performance depend on proper maintenance. Our latest blog post breaks down everything you need to know about when—and how—to change your coils. Read more to vape smarter. #VapeTips #VapeEducation #CoilCare #RoyalVape
• •Voted one of Vancouver's best vape stores for a reason! With 8 locations across the city, premium quality and expert advice are always nearby. Come say hi at our [Kitsilano/Gastown/etc.] store today! #VancouverVapes #YVRvape #ShopLocalYVR #Kitsilano #RoyalVape