Brand Tone

Nurturing & Empowering, Passionate & Caring, Relatable

Brand Values

• •Natural & Organic Integrity
• •Efficacy & Results-Driven
• •Empowerment & Self-Acceptance
• •Handmade Quality & Care
• •Transparency & Honesty
• •Customer-Centricity
• •Sustainability

Best Practices

• •Highlight Natural Ingredients and Transparency: Consistently emphasize the "all-natural," "organic," "plant-based," and "handmade" aspects.
• •Clearly list what the products are "Proudly Made Without" to build trust and cater to health-conscious consumers.
• •Focus on Empowerment and Positive Outcomes: Frame product benefits in terms of how they will make the customer feel (e.g., confident, beautiful, relieved) and the positive changes they will see (e.g., healthier hair, growth, manageability).
• •Maintain a Helpful and Informative Stance: Provide clear, concise information about how to use products and the science/benefits behind key ingredients.
• •Incorporate "Royal" and "Essence" Theming Subtly: Use words like "royal treatment," "crown," "embrace your essence,"

Social Perception

Positive & Appreciative, Trusted Source for Natural Haircare, Authentic & Caring

Copy Examples

• •Embrace the beauty of your unique texture. 👇 #RoyaltiesOfEssence #NaturalHairLove #CurlyHairCare
• •Feel the difference, see the growth.
• •Discover ingredients you can trust and results you'll love.
• •Experience the essence of nature, experience true results.
• •Use phrases that show you understand their journey (e.g., "We know what it's like..."