Brand Tone

Elegant, charming, and aspirational. The language is inviting and focuses on the experience and feeling the products bring. The overall tone is polished and professional, aiming to attract customers who appreciate quality and beauty in their daily lives.

Brand Values

• •Celebration of Beauty: The brand's big mission to surround life with all things beautiful is its central tenet.
• •Joy and Comfort: Royalties aims to sell more than just items; it offers products bound to bring joy and transform a house into a Home Sweet Home.
• •Curated Quality: The emphasis on unique gifts, distinctively curated home decor, and French favorites suggests a commitment to offering high-quality, special items that are not mass-market.
• •Small Business Identity: By identifying as a small business on a big mission, the brand fosters a sense of intimacy and dedication, contrasting with larger, impersonal retailers.
• •Timeless Elegance: The product range points to a value placed on classic and enduring style.

Best Practices

• •Embrace Evocative Language: Use descriptive and sensory words that paint a picture of elegance and comfort (e.g., exquisite scents, peaceful flicker, soothe).
• •Incorporate Brand Phrases: Consistently use key phrases from the brand's mission, such as surround life with all things beautiful and bound to bring joy, to reinforce brand identity.
• •Maintain a Refined Tone: Avoid overly casual slang or hype-focused marketing language. The voice should remain sophisticated and calm, reflecting the products themselves.
• •Tell a Story: Frame products not just by their features, but by the lifestyle they enable. Describe the experience—a relaxing evening, a joyful gathering, a beautiful home.
• •Subtly Use Aspirational French Terms: Weave in simple, well-known French phrases like al fresco or je ne sais quoi to enhance the brand's connection to French elegance without alienating the audience.

Social Perception

Due to the limited number of online reviews and mentions, the social perception of Royalties is not widely documented. The existing customer interactions, implied through product reviews on other platforms selling similar items, often praise good customer service and product quality. The perception is that of a boutique, potentially premium brand for discerning shoppers.

Copy Examples

• •Elegance for the Everyday. Discover our curated collection of home decor and surround yourself with beauty.
• •A Touch of French Charm for Your Home.
• •Let there be light and luxury. Our signature scented candle fills your space with an exquisite fragrance, designed to soothe the senses and elevate your daily rituals. Light it to unwind and transform your room into a tranquil sanctuary.
• •Create moments bound to bring joy. Our al fresco collection is perfect for making any meal a special occasion, from a picnic in the park to a celebratory dinner. Shop the art of entertaining.
• •Find that certain je ne sais quoi. For a limited time, enjoy complimentary shipping on all orders over $100 and bring a piece of charm into your home.