Brand Tone

Authentic & Passionate, Artisanal & Quality-Focused, Heritage-Proud & Traditional, Educational & Informative, Friendly & Community-Oriented, Wholesome & Natural

Brand Values

• •Quality & Excellence
• •Heritage & Tradition
• •Animal Welfare
• •Sustainability & Environmental Stewardship
• •Transparency & Farm-to-Consumer Connection
• •Passion & Dedication
• •Community

Best Practices

• •Embrace Storytelling: Consistently weave in the narrative of the seven-generation family farm, the "Butterettes" sisters, and the special qualities of the Guernsey cows. This creates an emotional connection and reinforces authenticity.
• •Highlight "Golden" Quality: Frequently use descriptive language that evokes the unique golden color, rich taste, and creamy texture of their butter and Guernsey milk. Connect this to the natural beta-carotene and high quality.
• •Emphasize Heritage and Artisanship: Use terms like "traditional," "handcrafted," "slow-churned," "small-batch," and "farmstead" to underscore the care and expertise that goes into their products.
• •Showcase Values: Integrate their commitment to animal welfare, sustainable farming, and community into the copy, whether it's detailing feed practices or inviting people to farm events.
• •Maintain a Passionate yet Approachable Voice: Write with genuine enthusiasm for their craft and products, while keeping the language clear, friendly, and inviting to connect with a broad audience. Avoid overly technical jargon unless explaining specific benefits like A2 milk.

Social Perception

Royal Guernsey Creamery is perceived as a high-quality, artisan producer with a strong connection to its heritage and local community. Customers and media seem to appreciate the narrative of the "Butterettes" – two sisters revitalizing their family farm with a premium product. The focus on Guernsey cows and the unique properties of their milk (golden color, rich taste, A2 protein) resonates well with consumers seeking premium and potentially healthier dairy options. They are seen as dedicated, knowledgeable, and passionate about their craft and their animals. The awards and media features contribute to a perception of excellence and trustworthiness.

Copy Examples

• •Headline: Taste the Golden Difference: Seven Generations of Dairy Passion in Every Churn. Body: At Royal Guernsey Creamery, our award-winning butter isn't just made, it's crafted. From our cherished Guernsey cows, known for their rich, golden A2 milk, to our traditional slow-churning process, every step reflects our family's heritage and commitment to pure, farmstead quality. Experience the creamy texture and unforgettable flavor that begins on our Wisconsin farm.
• •Social Media Post (with image of cows/butter): Meet the heart of Royal Guernsey Creamery! Our beautiful Guernsey girls provide the exceptionally rich, beta-carotene-filled cream that gives our butter its signature golden hue and delicious taste. We believe happy cows and sustainable farming make for the best butter. Taste the love! #RoyalGuernseyCreamery #GoldenGuernseyMilk #FarmFreshButter #A2Milk #WisconsinDairy
• •Product Description Snippet: Why Royal Guernsey? Our European-style butter boasts a higher fat content for a richer flavor and superior baking results. Made in small batches from the fresh, sweet cream of our own Guernsey herd, it’s an experience in true artisanship. From our pasture to your palate, naturally.
• •About Us Snippet: We're Jen and Julie, "The Butterettes," and seventh-generation dairy farmers carrying on a legacy. For us, Royal Guernsey Creamery is more than a business; it's a passion to share the unparalleled quality of Guernsey milk through our handcrafted butter, made with sustainable practices and a whole lot of love.
• •Email Subject Line: Unlock the Secret to Richer Baking: Royal Guernsey Artisan Butter. Email Body Snippet: Elevate your favorite recipes with the golden touch of Royal Guernsey Creamery butter. Our slow-churned, high-fat butter, made from the prized milk of our own Guernsey cows, delivers a depth of flavor and creamy texture that commodity butter simply can't match. Taste the tradition.