Brand Tone

Empowering & Sensual, Spiritual & Ethereal, Comfort-Focused & Reassuring, Authentic & Community-Oriented, Rebellious (against fast fashion)

Brand Values

• •Empowerment: "To awaken and amplify divine feminine energy in women everywhere." Helping women feel "unapologetically confident in their own skin."
• •Comfort & Sensuality Combined: Rejecting the idea that women must sacrifice comfort for beauty or vice-versa.
• •Authenticity & Self-Expression: "Creating a wardrobe that aligns with how a woman truly feels inside."
• •Sustainability & Ethical Practices: Use of eco-friendly materials, handmade production in Bali, and biodegradable packaging. "Always Do What's Right. We operate with integrity in everything we do—from ethical sourcing to how we treat our team, customers, and community."
• •Community & Sisterhood: "Royal Codes is more than a brand—it's a community of women who see, support, and celebrate one another." "Collaboration Over Competition."
• •Quality & Timelessness: Focus on "timeless designs" rather than fast fashion trends.

Best Practices

• •Embrace "Goddess" Language Consistently: Use words like "divine," "goddess," "sacred," "empower," "radiance," "allure," and "sensual" thoughtfully throughout all communications, from product descriptions to social media posts and email marketing. Ensure this language feels authentic and not forced.
• •Highlight Comfort and Softness: Continuously emphasize the luxurious feel of the fabrics ("second skin," "ultra-soft," "cloud-like comfort") to appeal to the desire for clothing that is both beautiful and a pleasure to wear.
• •Tell the "Why" - Values-Driven Storytelling: Weave the brand's values (sustainability, ethical production, female empowerment, rejection of fast fashion) into the narrative. Share the founder's story and the brand's mission to create a deeper connection with customers.
• •Foster Community and Inclusivity: Address the audience with warmth and connection (e.g., "Hi beauty," "Join our Goddess Community"). Use language that makes women feel seen, understood, and part of something special. Showcase diverse body types when possible.
• •Maintain Visual and Verbal Harmony: Ensure that the visual elements (photography, videography, website design) complement the empowering, sensual, and ethereal tone of the copy. The overall aesthetic should feel cohesive and reinforce the brand's identity. Ensure all public-facing information, like social media bios, accurately reflects the fashion brand.

Social Perception

Positive: Many customers seem to adore the brand, praising the clothing's comfort, flattering fit, unique style, and the feeling of empowerment it gives them. They appreciate the soft, high-quality fabrics and the "goddess" aesthetic. The customer service is sometimes highlighted positively, especially in direct interactions or by partners. Mixed/Negative: Some customers find the products overpriced for the perceived quality of materials and have raised concerns about customer service and the transparency of reviews on the official website. There are comments about high shipping costs and alleged filtering of negative reviews. Aspirational & Spiritual: The brand is recognized in some "spiritual circles" for its "goddess wear." Influencer-Driven: The brand appears to leverage social media influencers effectively to showcase its apparel.

Copy Examples

• •Headline: Awaken Your Inner Goddess. Discover Royal Codes. Body: More than just clothing, it's an embrace. Our eco-luxe designs are handmade in Bali to make you feel effortlessly sexy, deeply comfortable, and divinely feminine. Step into your power. (Image: A woman looking serene and confident in a flowing Royal Codes dress in a natural setting.)
• •Headline: Feel the Magic. Wear the Comfort. Body: You deserve to feel as incredible as you look. Royal Codes crafts timeless pieces from the softest, sustainable fabrics that move with your body like a second skin. Sensual, free, and unapologetically you. (Image: Close-up showcasing the texture of the fabric and a detail of a garment.)
• •Headline: Join the Sisterhood of the Divine Feminine. Body: Royal Codes isn't just a brand; it's a movement. Clothing designed to celebrate your unique essence and connect you to a community of empowered women. Shine from within. (Image: Diverse group of women wearing Royal Codes, looking joyful and connected.)
• •Headline: Ditch Fast Fashion. Embrace Your Radiance. Body: Choose clothing that honors your spirit and the Earth. Handmade with love and intention, our pieces are designed to last, making you feel beautiful and at home in your body, season after season. (Image: A garment being carefully handmade or a shot of the eco-friendly packaging.)
• •Headline: Where Sensual Meets Soulful. Body: Experience the Royal Codes difference. Luxurious comfort, captivating designs, and a touch of Bali magic in every stitch. It’s time to adorn yourself in a way that truly reflects who you are. (Image: A flat lay of a few key pieces, highlighting their design and texture.)