Brand Tone

Nostalgic, traditional, elegant, aspirational, heartfelt, and personal.

Brand Values

• •Uniqueness
• •Meaning and Legacy
• •Tradition
• •Customer Service

Best Practices

• •Embrace Sophisticated Language: Use evocative and elegant words like "timeless," "artisan," "heirloom," "classic," and "refined" to reinforce the "Royal" aspect of the brand name. Avoid overly casual slang.
• •Focus on Storytelling: Every product description should tell a small story. Instead of just listing materials, describe the inspiration behind the piece or the feeling it’s meant to evoke. This aligns with the value of creating "meaningful keepsakes".
• •Prioritize Transparency and Trust: Given the negative reviews, use copy to build confidence. Create a detailed FAQ page, write a more personal and verifiable "About Us" story, and openly state shipping times and return policies in clear, simple language.
• •Maintain a Consistent Visual and Textual Theme: Ensure that the elegant, vintage-inspired tone of the copy is matched by high-quality, professional product photography and a clean, classic website design.
• •Develop a Social Media Voice (If channels are created): If the brand decides to launch social media, the tone should be an extension of the website: elegant, engaging, and focused on community. It would be a critical platform to address customer service issues transparently and rebuild trust.

Social Perception

The social perception of RoyalBrooch is largely negative due to poor customer experiences, low trust, potential scam accusations, and a perceived lack of engagement and transparency.

Copy Examples

• •Timeless Elegance, Reimagined. Discover our collection of unique brooches and find the keepsake that tells your story.
• •Capture the everlasting beauty of a garden in bloom. Each petal on our Spring Flower Basket Brooch is crafted to add a touch of classic charm and personality to your favorite coat or scarf.
• •A return to tradition. Inspired by the antique treasures of the past, our brooches are more than accessories—they are meaningful heirlooms for the modern era. Explore the new Autumn Collection.
• •Honor their memory with a symbol of respect and gratitude. Our 2024 Remembrance Day brooches are designed to be worn with pride, carrying a message that will never be forgotten.
• •At RoyalBrooch, every piece is a promise of unique beauty and everlasting meaning. We are dedicated to reviving the vintage tradition of the brooch, ensuring each one adds a sophisticated and personal touch to your style.