Brand Tone

Confident and Established, Innovative and Modern, Community-Focused and Inclusive, Enjoyment-Oriented and Flavorful, Slightly Edgy and Youthful

Brand Values

• •Quality
• •Innovation
• •Customer Experience & Satisfaction
• •Heritage and Legacy
• •Inclusivity and Community
• •Natural Alternatives

Best Practices

• •Embrace the Heritage, but Stay Modern: Reference the "Since '95" legacy to build trust, but keep the language fresh, engaging, and aligned with contemporary culture, especially on social media.
• •Highlight Flavor and Experience: Use descriptive and enticing language to talk about the flavors and the enjoyable, smooth smoking experience Royal Blunts provides. Focus on the sensory aspects.
• •Champion Inclusivity and Community: Incorporate messaging that reflects their status as a Black-owned business and their commitment to an inclusive community. Encourage user interaction and use of brand hashtags like #LoyalToRoyal or #RoyalRollers.
• •Be Confident and Authentic: The brand has a strong reputation. The copy should reflect this confidence without being arrogant. Speak directly to the audience, acknowledging their preferences and the culture around smoking.
• •Stay True to "Quality" and "Natural": Consistently emphasize the quality of ingredients, especially natural hemp and tobacco-free options, to appeal to health-conscious consumers and those seeking a premium product.

Social Perception

Trusted Brand, Flavor Innovator, Go-To for Hemp Wraps, Reliable Quality, Associated with Enjoyment and Relaxation, Culturally Relevant

Copy Examples

• •Headline: Elevate Your Roll. Experience [Flavor Name]. Body: Since '95, Royal Blunts has been about crafting the perfect smoke. Our [Flavor Name] Hemparillo wraps continue that legacy – all-natural hemp, bursting with flavor, and a slow burn you can savor. Join the Royal Rollers. #RoyalBlunts #Hemparillo #[FlavorName]
• •Headline: Real Hemp. Real Flavor. Zero Tobacco. Body: Tired of the same old? Royal Blunts Hemparillo wraps are changing the game. Made with 100% natural hemp for a cleaner, smoother experience. Discover your new favorite from our vibrant flavor lineup. What are you rolling tonight? #RoyalBlunts #HempWraps #TobaccoFree
• •Headline: Your Ritual. Our Wraps. Pure Satisfaction. Body: From the moment you unseal the pack to the final smooth draw, Royal Blunts are designed for a premium experience. Our XXL wraps give you more of what you love. Slow burn, rich taste. That's the Royal Blunts promise. #RoyalBluntsXXL #SlowBurn #SmokingCulture
• •Headline: Join the Movement. #LoyalToRoyal Body: It's more than just a wrap – it's a community. Royal Blunts, a name built on quality and innovation since 1995. As a proud Black-owned brand, we celebrate diversity and the art of the perfect roll. Share your setup and tag @royalblunts! #RoyalRollers #BlackOwned #BluntCulture
• •Headline: Taste the Difference. Naturally. Body: Why settle? Royal Blunts offers a world of flavor, from the classic to the exotic, all crafted with the quality you expect. Our Blunts N Roses petal-infused wraps deliver a unique, aromatic experience unlike any other. Pure, natural, unforgettable. #RoyalBlunts #NaturalWraps #FlavorKings