Brand Tone

Passionate, Knowledgeable, Authentic, Personal, Community-Focused

Brand Values

• •Historical Accuracy
• •Quality Craftsmanship
• •Accessibility & Fairness
• •Trust & Reputation
• •Passion for History
• •Personal Service

Best Practices

• •Embrace Ian's Voice: Write as Ian. Use "I" and "my" consistently. Share his personal connection to the hobby and his process. His passion is the brand's core.
• •Prioritize Historical Accuracy in Language: Use terminology appropriate to the period and reenactment community. Demonstrate knowledge naturally within the copy.
• •Show, Don't Just Tell, Dedication: Instead of saying "we are dedicated," show it by talking about the research process, the time spent sewing, or the sourcing of specific materials.
• •Engage with the Community: Ask questions, respond to comments thoughtfully, and reference shared community experiences or events. Foster a sense of belonging.
• •Maintain Authenticity and Transparency: Be open about being a one-person shop, which explains response times or production timelines. This builds trust and manages expectations. The playful mention of Lightbulb the parrot also adds to this authentic, personal feel.

Social Perception

Respected Expert, Go-To Merchant, Dedicated Artisan, Approachable & Genuine

Copy Examples

• •Just in! This batch of [Fabric Type, e.g., 'madder red wool broadcloth'] is as close as you'll get to the original materials used in 1776. I've spent weeks researching and sourcing this to ensure it meets the standards our AWI portrayal demands. Perfect for your next [Type of Garment, e.g., 'British regimental coat']. Limited stock available – find it on the website or see me at [Upcoming Event]! #RoyalBlueTraders #AWI #HistoricalTextiles #18thCentury #Reenactment
• •Order your bespoke [Garment Name, e.g., '1770s Waistcoat']. Each stitch is a nod to the past. I personally research and craft every custom piece, ensuring historical accuracy down to the hand-finished buttonholes. Let's discuss your specific impression and tailor a garment that brings your 18th-century persona to life. As a one-man shop, I pour my passion into every commission. [Link to contact/order form]
• •From a teenager fascinated by AWI reenacting to a dedicated historical tailor, Royal Blue Traders is my life's passion. I'm Ian, and with my trusty assistant Lightbulb the parrot, I meticulously research and create clothing and supply materials that help our community accurately portray the 18th century. It's more than a business; it's about keeping history tangible and accessible.
• •Packing up the cart! Royal Blue Traders will be at [Event Name] on [Dates]. Come by my tent to browse new fabrics, inspect reproduction garments, or just talk shop about all things AWI. Looking forward to connecting with fellow enthusiasts and helping you perfect your impression. #HistoricalVendor #ReenactmentEvent #[EventHashtag]
• •(Image/short video of a detail on a garment) Text overlay: Did you know? 18th-century [Specific detail, e.g., 'sleeve buttons'] were often functional, not just decorative! Accuracy is in the details. #HistoryNerd #RoyalBlueTraders #HistoricalSewing