Tono de Marca

elegance, authority, and heritage

Valores de Marca

• •Legacy and Heritage
• •Craftsmanship and Innovation
• •Ethics and Social Responsibility
• •Exclusivity and Luxury

Mejores Prácticas

• •Always weave the brand's rich 170-year history and its connection to iconic diamonds and royalty into the narrative. This is a primary differentiator.
• •Use the tagline 'Cut for Beauty' and its underlying philosophy to explain the brand's focus on artistry and brilliance over size, appealing to a more discerning customer.
• •Maintain an elegant and authoritative tone, using sophisticated language that reflects the luxury status of the brand. Avoid overly casual slang or trendy jargon.
• •Consistently mention the brand's dedication to ethical sourcing and sustainability to build trust and appeal to the values of the target audience.
• •Remind the audience that Royal Asscher cuts are unique and patented, making them a rare and special choice to justify premium positioning and create desire.

Percepción Social

Royal Asscher is perceived as a prestigious and historic brand, appealing to a discerning clientele that values quality, heritage, and uniqueness. It is associated with the iconic Asscher cut, known for its 'hall of mirrors' effect and Art Deco aesthetic, and seen as a symbol of timeless elegance and sophistication, significantly bolstered by its connection to royalty and historic diamonds.

Ejemplos de Copy

• •More than a diamond. A legacy. For 170 years, we have been cutting for beauty, revealing the soul of each stone. This is not just an engagement ring; it is a Royal Asscher. #RoyalAsscher #CutForBeauty #EngagementRing
• •Where Heritage Meets Brilliance. Discover the patented Royal Asscher cut, a masterpiece of craftsmanship passed down through six generations. For love that deserves a legacy.
• •Your forever starts with a legend. Momentous occasions deserve more than beauty — they deserve brilliance. Explore Royal Asscher’s legendary diamond engagement rings, ethically sourced and crafted for a love that lasts forever. Discover the difference of a diamond cut for beauty.
• •At Royal Asscher, our commitment to beauty extends beyond the facets of a diamond. It's in our dedication to a transparent and ethical supply chain. As proud members of the Responsible Jewellery Council, we believe true luxury is responsible luxury. #Sustainability #EthicalDiamonds #CorporateResponsibility
• •The mesmerizing 'hall of mirrors' effect of the Royal Asscher cut. A symbol of timeless elegance and Art Deco glamour, each facet is meticulously crafted to unlock unparalleled brilliance. Pin your dream ring. #AsscherCut #VintageInspired #DiamondRing