Brand Tone

Approachable and Friendly, Fashion-Conscious and Trendy, Helpful and Service-Oriented, Enthusiastic, Direct and Informative

Brand Values

• •Customer Satisfaction
• •Quality and Curation
• •Trend Awareness
• •Community Focus
• •Personalized Styling

Best Practices

• •Know Your Audience: Understand who you're talking to – their style preferences, vocabulary, and what resonates with them. Roxy Shoes' audience appreciates trendiness combined with classic appeal and personalized service.
• •Be Genuinely Helpful: Infuse copy with a willingness to assist. Phrases like "We're here to help," "Ask us about sizing," or "Let our stylists assist you" reinforce the service-oriented value.
• •Stay Current but Approachable: While highlighting trends, avoid overly exclusive or niche jargon. Keep the language enthusiastic and inviting, making fashion feel accessible.
• •Use Visual Synergy: Ensure the tone of the copy matches the visual style of your images and videos. For Roxy Shoes, this means clean, bright, and stylish visuals paired with equally positive and fashionable text.
• •Maintain a Consistent Voice Across Platforms: Whether it's an Instagram caption, a Facebook post, or a website product description, the underlying friendly, helpful, and fashion-conscious tone should be recognizable. Create simple brand voice guidelines for anyone writing copy.

Social Perception

Trusted Local Boutique, Go-To for Styling Advice, Source of Unique Finds, Positive Shopping Environment

Copy Examples

• •Instagram Post (New Arrival - Shoes): Step into sunshine! ☀️ These new [Brand Name] sandals just landed and they're screaming summer adventures. Lightweight, chic, and oh-so-comfy. Swipe to see them up close! ✨ DM us to snag your size before they're gone! #RoxyShoes #NewArrivals #SummerStyle #ShoeLove #MillburnNJ
• •Facebook Post (Outfit Inspiration): Weekend vibes loading! 🍹 We've paired our new [Brand Name] floral dress with these versatile [Brand Name] wedges for a look that’s effortlessly chic. Perfect for brunch, a day out, or that special occasion. Our stylists are here to help you find your perfect weekend look! Pop in or send us a message! #RoxyShoesMillburn #OOTD #StyleInspo #WomensFashion #BoutiqueShopping
• •Website Product Description (Dress): Meet your new favorite go-to! The [Product Name] dress by [Brand Name] is all about effortless elegance. Crafted from breathable [Material] and featuring a flattering [Detail, e.g., A-line cut], it's perfect for [Occasion, e.g., garden parties or a stylish workday]. Runs true to size. Our team is always here to help with fit questions! #StyleTip: Pair it with our [Accessory Name] for a complete look.
• •Email Subject Line (Sale/Promotion): ✨ Your Style Refresh Starts Now! ✨ Up to 30% Off Select Favorites at Roxy Shoes! Email Body Snippet: Hey fashion lover! Ready to elevate your wardrobe? Discover amazing deals on stunning pieces you'll adore. From must-have shoes to chic dresses, find your next treasure at Roxy Shoes. Our team is excited to help you pick out something special!
• •Instagram Story (Interactive - Poll): Which new arrival are you loving more for a sunny day out? ☀️ [Image of Item A] vs [Image of Item B]. Vote below! 👇 Both are available in-store & via DM! #RoxyShoes #ThisOrThat #NewCollection #ShopLocalMillburn