Brand Tone

personable, cheerful, whimsical, direct, friendly, enthusiastic

Brand Values

• •Joy and Optimism
• •Authenticity and Personality
• •Quality and Professionalism
• •Accessibility
• •Direct Connection

Best Practices

• •Embrace Storytelling
• •Use "Happy" Language
• •Maintain a Personable, First-Person Voice
• •Highlight Quality and Uniqueness
• •Encourage Interaction

Social Perception

Roxy Rich is perceived as a talented, professional, and approachable artist. Her work is seen as a valuable addition to homes, conveying personality and whimsy, and fostering a personal connection with collectors. She is a respected figure in the contemporary art scene.

Copy Examples

• •Just put the finishing touches on 'Cotswolds Hideaway'! I tried to capture that feeling of stumbling upon a secret, sun-drenched cottage in the English countryside. There ’s a story in every stone and petal. Hope it brings a little bit of that carefree, romantic feeling to your day. Available now on prettypaintings.com! #RoxyRichFineArt #RomanticImpressionism #OilPainting #CotswoldsDreaming #ArtForYourHome
• •Subject: New! The Northern Birds have landed! Hi [Customer Name], Ever since my trip to Cape Cod, I couldn't get the charming personalities of the local birds out of my head! I ’m so excited to share my new 'Northern Birds' collection with you. Each piece is filled with fluffy textures and a touch of whimsy, ready to bring a cheerful chirp to your walls. See the full collection and find your new feathered friend! [Link to Collection]
• •Product: 'Vibrant Roses' Aloha Shirt Wear a masterpiece! This Aloha shirt isn't just clothing; it's a canvas for my 'Vibrant Roses' painting. Made with excellent, comfortable material, it ’s designed to be a conversation piece wherever you go. Bright, joyful, and full of life—just like the art that inspired it. Perfect for adding an artistic pop to your wardrobe.
• •Watch a blank canvas transform into a 'Sunny Day' landscape! In this time-lapse, I'm using my favorite buttery oils to chase the light and bring this brilliant yellow field to life. My purpose is to create a little escape for you—a moment of tranquility. Let me know what you feel when you see it come together in the comments! #ArtTimelapse #OilPaintingTutorial #RoxyRich #SatisfyingArt
• •Art that feels like a happy memory. From whimsical birds to romantic European landscapes, explore original paintings and prints by Roxy Rich that bring joy and personality into your home. Shipped directly from the artist to you.