Brand Tone

Playful, Joyful, Approachable Luxury, Confident, Expressive, Youthful, Modern, Informal, Engaging

Brand Values

• •Individuality & Self-Expression
• •Everyday Luxury
• •Quality & Craftsmanship
• •Joy & Positivity
• •Modernity & Relevancy
• •Transparency

Best Practices

• •Embrace Playful Language: Use vibrant adjectives, a touch of humor where appropriate, and don't be afraid of emojis in less formal channels. Think sparkle, happy, vibes, magic.
• •Focus on "Her Story": Frame copy around the customer's individuality and how the jewelry helps express her personality, mood, or milestones. Use "you" and "your" frequently.
• •Highlight Everyday Luxury: Emphasize that these are pieces to be worn and enjoyed daily, not just locked away. Use phrases like your everyday essentials, effortless sparkle, from boardroom to beach.
• •Be Confident and Direct: Use clear, concise language that reflects the quality and desirability of the brand. Avoid overly passive or hesitant phrasing.
• •Stay Visually Consistent in Language: Just as the brand uses bright, joyful imagery, the language should evoke similar feelings. Ensure the copy complements the visuals and vice-versa, creating a cohesive and immersive brand experience. For example, if an image shows a layered neck mess, the copy can playfully refer to it as such.

Social Perception

Fashion-Forward & Trendy, High Quality & Desirable, Fun & Playful, Giftable & Sentimental, Ethically Conscious (Increasingly)

Copy Examples

• •Instagram Post (New Earrings): Warning: May cause spontaneous ear parties! ✨ Our new [Earring Name] just dropped, and they're ready to dance their way into your daily stack. Who needs a reason to sparkle anyway? 😉 #RoxanneFirst #EarParty #FineJewelleryFun
• •Email Subject Line (Sale): Psst... Your jewelry box called, it's craving some color! 🌈
• •Product Description (Charm): Meet your new lucky charm! The [Charm Name] isn't just a pretty piece; it's a tiny treasure packed with good vibes and ready to tell your story. Add it to your favorite chain and let your personality shine. Solid gold, because you deserve the best, always. ✨
• •Website Banner (Homepage): Life's too short for boring jewelry. Stack happy. Shine bright. Be you. ✨ Shop Roxanne First.
• •Facebook Ad (Targeting gift-givers): Searching for a gift that says 'you're one-of-a-kind'? 💖 Spoil them (or yourself!) with Roxanne First. Unique fine jewelry designed to be loved and layered, every single day. Because the best moments deserve a little sparkle. #RoxanneFirst #GiftIdeas #FineJewellery