Brand Tone

Artisanal & Passionate, Family-Oriented & Friendly, Quality-Driven & Meticulous, Customer-Focused & Appreciative, Proudly Made in Maine

Brand Values

• •Craftsmanship & Quality
• •Personalization & Customer Satisfaction
• •Timeless Design & Functionality
• •Family & Community
• •Sustainability
• •Passion

Best Practices

• •Emphasize "Handcrafted" and "Artisanal": Consistently use language that highlights the handmade nature and the skill involved in creating each piece. Words like "crafted," "artisanal," "meticulous," and "passion" reinforce this.
• •Maintain a Warm, Friendly, and Personal Voice: Address customers directly and share the personal story of the brand (family-run, Maine-based). Use "we" to foster a sense of connection.
• •Highlight Quality and Durability: Always mention the high-quality materials (e.g., "sustainable hardwoods," "solid wood") and the lasting nature of the products ("built to last," "timeless").
• •Showcase "Made in Maine" Pride: Weave in references to their Maine heritage and the inspiration drawn from local craftsmanship where appropriate. This adds a unique selling proposition and a sense of place.
• •Focus on the Customer's Vision and Satisfaction: Reiterate the commitment to personalization and ensuring a positive customer experience. Encourage interaction and custom requests.

Social Perception

Highly Positive Customer Reviews, Reliable & Responsive, Recognized for Excellence, Trusted

Copy Examples

• •Introduce timeless elegance to your walls. Our new handcrafted floating shelves, made with sustainably sourced Maine hardwoods, are designed to blend beauty and function, creating a story in every space. Personalize yours today.
• •Spin your favorite tunes in style. ✨ Each of our wooden record displays is crafted with passion and precision, right here in our Maine workshop. Because your cherished vinyl deserves a beautiful home. #RoweStationWoodworks #Handcrafted #VinylLove #MadeInMaine
• •More than just woodworkers, we're a family of artisans – Ross, Carie, and our dedicated team – pouring our love for timeless design into every piece. From our Maine workshop to your home, we craft with care, ensuring lasting quality and a personal touch.
• •Searching for a gift that truly speaks from the heart? At Rowe Station Woodworks, we specialize in personalized, handcrafted wooden treasures. Let's create something unique together that tells their story. #PersonalizedGifts #Woodworking #ShopSmallMaine
• •Bring the warmth of handcrafted Maine quality into your home. For a limited time, enjoy [discount]% off our most loved wooden shelves and home decor. Each piece is a testament to our passion for detail and timeless design. Shop now and feel the Rowe Station difference.