Brand Tone

Promotional and Informative, Accessible and Friendly, Value-Oriented, Aspirational

Brand Values

• •Variety and Selection
• •Affordability/Value
• •Customer Service
• •Community Focus
• •Convenience

Best Practices

• •Prioritize Friendly & Helpful: Always approach copy as if you're having a helpful conversation with a neighbor. Use welcoming language and avoid overly formal or jargon-filled text.
• •Emphasize Value & Solutions: Frame product descriptions and promotions around how they benefit the customer (e.g., solve your storage needs, create a cozy retreat, get the look for less). Clearly state sales, financing, and good deals.
• •Keep it Clear and Concise: Customers looking for furniture appreciate straightforward information. Make product details, pricing, and calls to action easy to understand.
• •Use Relatable Scenarios: Connect furniture pieces to everyday life and experiences (e.g., the perfect dining table for family gatherings, a comfy chair for your reading nook).
• •Be Consistent Across Platforms: Ensure the tone used on the website aligns with social media posts, email marketing, and even in-store signage. Create a simple style guide if needed to remind content creators of the core voice.

Social Perception

Local Furniture Retailer, Value for Money, Mixed Customer Service Experience, Good Selection, Traditional Retailer with Online Presence

Copy Examples

• •Headline (Website Banner/Social Media Ad): Your Dream Home, For Less! ✨ Explore Fresh Styles & Unbeatable Deals at Route 21 Furniture. Flexible Financing Available!
• •Product Description (Social Media Post for a Sofa): Sink into weekend comfort! 🛋️ Our new [Sofa Name] sectional combines plush comfort with a chic modern look. Perfect for family movie nights or hosting friends. Swipe to see the details and DM us for special pricing this week!
• •Email Subject Line (Promotional Email): 💡 Brighten Your Space! Up to 30% Off Living Room Favorites at Route 21.
• •About Us Snippet (Website/Social Post): At Route 21 Furniture, we believe everyone deserves a home they love. That's why we offer a huge selection of stylish furniture at prices that make sense. From our family to yours, we're here to help you create your perfect space.
• •Call to Action (End of a Blog Post/Social Media): Ready to refresh your home? Visit our showroom at [Address] or shop online 24/7 at route21furnitureonline.com. Our friendly team is excited to help you find exactly what you're looking for!