Brand Tone

inspirational, empowering, and feminine. The communication is friendly and approachable, aiming to build a community of confident women. The language used is positive and motivational, encouraging women to feel good about themselves both in and out of the gym. It avoids overly technical jargon, instead focusing on the feeling and style of the clothes.

Brand Values

• •Authenticity
• •Confidence and Self-Esteem
• •Quality and Comfort
• •Empowerment by Women, for Women
• •Versatility

Best Practices

• •Always Lead with Empowerment: Every piece of copy, from product descriptions to social media captions, should reinforce the core message of female empowerment and confidence. Use strong, positive verbs and focus on how the customer will feel.
• •Maintain a Communitarian Tone: Use inclusive language like "we," "our community," and "By K Girls." Ask questions to encourage engagement and make followers feel like they are part of the brand's journey.
• •Emphasize "By Women, For Women": Regularly mention that the brand is female-founded and understands women's specific needs and desires in fitness wear. This builds trust and authenticity.
• •Balance Style and Performance: When describing products, always connect the technical features (e.g., high-quality fabric, perfect fit) back to the emotional benefits (e.g., confidence, comfort, feeling beautiful).
• •Be Consistent with Hashtags: Consistently use a primary brand hashtag (like #SejaByK or #VistaQuemVoceÉ) and a community-focused one (like #ByKGIRLS) to build a recognizable online presence and aggregate user-generated content.

Social Perception

Due to the limited external online presence, the social perception analysis is primarily based on the brand's self-presentation and direct interactions on its Instagram profile. The brand is perceived as a sophisticated and modern fitness wear company that values aesthetics and female empowerment. The visual identity on Instagram is clean, professional, and showcases a diverse range of body types, which likely resonates positively with its target audience. The engagement on their posts suggests a community that appreciates the brand's message of confidence and style. The perception is that of an aspirational yet accessible brand for women who see fitness as part of their lifestyle.

Copy Examples

• •More than just new arrivals. It's a new reason to feel powerful. Our new collection was designed to embrace your every move with style and confidence. Discover the look that defines you. #SejaByK
• •The perfect fit for your power. Our Curves Legging was made to celebrate your form, offering comfort that follows you from the gym to the rest of your day. Feel beautiful, feel strong, feel you. #VistaQuemVocêÉ
• •We are a brand made by women, for women. We know that confidence is the best outfit. That's why every By K piece is created to empower your journey. #WomenSupportingWomen
• •Your daily motivation, dressed in confidence. Don't just train your body, celebrate it. What's your goal for today? #ByKGIRLS #FitnessMotivation
• •From your morning workout to your afternoon coffee. Our pieces are designed for the modern woman whose routine never stops. Performance meets style, so you don't have to choose. #FitnessLifestyle #VersatileFashion