Brand Tone

Passionate & Enthusiastic, Authentic & Transparent, Ethical & Conscious, Knowledgeable & Educational, Friendly & Approachable, Artisanal & Quality-Focused

Brand Values

• •Quality
• •Sustainability
• •Ethical Sourcing
• •Community
• •Transparency
• •Passion
• •Education

Best Practices

• •Always Lead with Passion and Authenticity: Let your genuine love for coffee and your brand's story shine through. Avoid overly corporate or generic language. Share the "why" behind what you do.
• •Weave in Your Values Naturally: Don't just state your values; demonstrate them. If it's about ethical sourcing, tell a brief story about a farmer or a sourcing trip. If it’s sustainability, explain the impact of your B Corp certification in simple terms.
• •Educate and Empower, Don't Preach: Share your knowledge in an accessible and engaging way. Offer tips, explain brewing methods, or detail flavor profiles. Make your audience feel more informed and confident in their coffee choices.
• •Foster Community and Conversation: Use inclusive language ("we," "us," "our coffee community"). Ask questions, encourage interaction, and respond thoughtfully to comments and messages. Make your audience feel like part of the Rounton family.
• •Maintain Visual-Verbal Harmony: Ensure your copy complements your visual identity. If your images are warm and artisanal, your language should be too. Consistency across all touchpoints (website, social media, packaging, in-store) reinforces brand identity.

Social Perception

They are seen as a provider of high-quality, specialty coffee. Their commitment to ethical sourcing and sustainability is a significant positive differentiator and is widely recognized and appreciated. The brand is viewed as authentic, trustworthy, and passionate about what they do. Customers appreciate the friendly service and community feel associated with the brand. They are respected for their knowledge and willingness to educate consumers about coffee. The B Corp certification significantly boosts their credibility as a responsible and ethical business.

Copy Examples

• •Instagram Post (Image: Close-up of freshly roasted beans): From a humble tractor shed to your cup, every Rounton bean tells a story of passion and purpose. 🚜☕ We meticulously source and roast only the finest specialty coffee, always with a conscience. Discover the journey, taste the dedication. #RountonCoffee #SpecialtyCoffee #EthicalSourcing #BeanToCup #PassionInEveryRoast
• •Facebook Ad (Targeting ethically-minded consumers): Sip with a smile, knowing your coffee does good. 😊 As a certified B Corp, Rounton Coffee Roasters is committed to ethical sourcing and sustainability from farm to flat white. Taste the difference quality and care make. Explore our latest arrivals! [Link to website] #ConsciousCoffee #BCorp #SustainableLiving #RountonRoasters #MakeADifference
• •Website Banner (Homepage): More Than Just Coffee. It's a Commitment. At Rounton, we pour our passion into every roast, ensuring exceptional taste that's ethically sourced and sustainably grown. Join our coffee community. [Shop Now Button]
• •Email Newsletter Snippet (Promoting a new single origin): 🌍✨ Get ready to explore [Origin Country] with our newest single origin, [Coffee Name]! We've worked closely with the incredible farmers at [Farm/Cooperative Name] to bring you these exceptional beans, bursting with notes of [Flavor Note 1] and [Flavor Note 2]. Learn more about its unique story and brew the perfect cup: [Link to product] #NewArrival #SingleOrigin #EthicallySourced #CoffeeAdventure #RountonExperience
• •Tweet: Did you know? Being a #BCorp means we meet the highest standards of social and environmental performance. 🌱 For us, great coffee and a better world go hand in hand. What does conscious coffee mean to you? #RountonCoffee #EthicalBusiness #Sustainability #SpecialtyCoffee