Brand Tone

Authentic, Proud, Traditional, No-Nonsense/Straightforward, Reliable & Trustworthy

Brand Values

• •American Manufacturing & Craftsmanship
• •Heritage & Tradition
• •Durability & Quality
• •Authenticity
• •Hard Work & Reliability
• •Community & Loyalty
• •Respect for others
• •Family strength
• •Freedom's worth
• •Faith's power

Best Practices

• •Always Emphasize "Made in USA": This is a primary differentiator and value. Ensure it's prominent and frequently mentioned.
• •Use Strong, Direct, and Honest Language: Avoid overly trendy jargon or marketing fluff. Speak plainly about quality, durability, and heritage.
• •Incorporate Heritage Storytelling: Referencing their founding in 1903, connection to railroad workers, or status as Oklahoma's oldest manufacturer adds depth and authenticity.
• •Focus on the Worker: Frame products in the context of hard work, reliability, and serving the needs of those who build, make, and do.
• •Maintain a Proud but Humble Voice: Be confident in the quality and American heritage, but avoid arrogance. The tone should be respectful of the customer and the tradition of the brand.

Social Perception

Highly Respected Legacy Brand, Symbol of American Quality, Durable and Functional, Good Value, Nostalgic Appeal, Niche but Loyal Following

Copy Examples

• •Headline (Website/Ad): Since 1903. Built in America. Worn for Generations. Round House: Workwear That Works as Hard as You Do.
• •Social Media Post (Facebook/Instagram): Triple-stitched seams, heavy-duty denim, and over 120 years of American pride in every pair. Round House overalls aren't just made. They're crafted. #RoundHouseUSA #MadeInUSA #AmericanWorkwear #BuiltToLast
• •Product Description Snippet: When you choose Round House, you're choosing more than just jeans. You're investing in a legacy of American craftsmanship, unmatched durability, and a commitment to quality that's been our promise since 1903.
• •Short Tagline/Twitter Post: Round House: Authentic American Workwear. Tough. Timeless. Trusted. #StillMadeInUSA
• •Email Subject Line: Gear Up with Workwear That's as Resilient as America.